Search Engine Optimization (SEO) in York
SEO can have a very positive impact on your business, but it’s important to choose a professional search marketing firm that understands how to increase the organic traffic coming to your site and improve conversions. At LaunchDM, we take a unique approach to search engine optimization and offer a variety of innovative solutions to businesses based in York, Pennsylvania, both online and offline, for marketing your business.
There is no one-size-fits-all SEO strategy. Each one will be different based on the industry and business model, but each requires a thorough understanding of technical SEO, SEO best practices and statistical analysis. You may think it’s too complicated and sounds like a lot of mumbo-jumbo. We love SEO and can help you understand the process we do so well.
With over 45,000 Google searches performed every second (from internetlivestats.com) and most users stopping their search after the first page of results, it’s more important than ever for your business to improve its chances of getting into the first few organic search results. Having the right folks in place on your SEO team can have a dramatic impact on the success of your business.
In the wake of Google’s Panda and Penguin algorithm updates, many of the old sneaky tactics that used to be popular for SEO no longer work. It’s essential today to develop a strategy that works, and here are just three strategies we think are important.
Content Strategies
Rich, engaging content is the key to showing search engines that you want to engage your users. Become an expert in your industry or niche and Google will reward you with more traffic. When Google determines that your site is an authority resource, they will deliver visitors to your door. But quality content goes beyond simply putting text on the page. It also needs to be optimized from a technical SEO perspective. Best practices dictate that a web page should load in 1 to 2 seconds. If it takes too long for your pages to load, your site will rank lower than the sites of your speedier competitors and your traffic will suffer.
Mobile Strategies
Microsoft believes that the number of users accessing the web on their tablets and smartphones will surpass the number of desktop users this year. This means that your site must have a mobile presence. Optimizing your site for mobile users could mean a separate dedicated mobile site that offers a thinner but faster loading version of your regular site. A responsive design might be a better option. It allows you to keep most of your original content, but reorganizes and resizes it to fit your visitor’s smaller screen size. However, slow load times can be an issue. And still other businesses can be successful with mobile apps. Either way, now is the time to prepare your site for mobile users.
Social Media Strategies
Whether or not social media actually influences the ranking algorithms of Google and Bing, it can put your business in front or more eyeballs. It can give your business another platform for interacting with customers, building your brand, and creating a community, all while driving traffic to your website. Social media strategies can vary for each company based on its target audience, so some channels may not be effective for every business. But buyers today are heavily influenced by their social circles, so having a good social media strategy may be a smart tactic.
LaunchDM, located in Wyomissing, PA, has been delivering solutions for SEO in York, PA since 1997. We are a creative digital marketing studio that combines the design masterpieces of our fine artists, with the industry-leading code of our developers, to help companies reach customers through web, mobile & branding solutions. We can help put your business on the right track.
York, PA SEO – it’s how you found us!
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