Advertisements, commercials, and other forms of traditional marketing are expensive, time consuming, and often yield disappointing results. Not every SMB has the financial collateral or resource availability needed to invest in these types of campaigns, resulting in a lack of visibility and no return on investment. It’s a tough corner to be put in, but what if we told you there was a cost-effective way to establish a strong digital footprint without stretching your brand’s budget? The answer lies in search engine optimization, or SEO. Obviously you’ve heard of it before, but unlocking the full potential of what SEO offers is more complex than it’s given credit for. What you really need, more than anything, is a reliable SEO company near York, PA, like LaunchDM, to broaden your brand outreach.
By focusing on optimizing your website for organic traffic, you can make sure that your brand is visible and easily discoverable on major search engines like Google. That’s where LaunchDM comes in. We are a full-service SEO company that specializes in creating customized strategies to ensure your business’ digital success.
With our top-notch strategies and advanced analytical tools, LaunchDM will identify keywords, optimize website structure and content, manage backlinks, and more. We make sure you can focus on core business practices while we handle the gritty marketing work.
Where Does Content Marketing Factor Into This?
Audiences are openly derisive of traditional forms of advertising. No one wants to sit through two minutes of commercials interrupting their show, have their screens clogged up with popup banners, or be relentlessly bombarded with email blasts. As the digital marketing landscape changes, content has become the most effective way to engage customers and build trust in a brand.
Content marketing capitalizes on several key factors that other forms of marketing can’t emulate. The result is a stronger reputation as a reliable figure in your industry, recognized expertise amongst your competition, and better audience engagement overall. For many organizations, partnering with an SEO company in York, PA is the easiest, most cost-effective way to deploy impactful content marketing campaigns.
Engaging Content
By today’s standards, a paragraph of jargon pitching a product like they used to do in the 50’s isn’t going to cut it. You need well-crafted stories that are tailored to your target audience and deliver a compelling narrative they can identify with. This type of content is invaluable for both catching audience attention and retaining it. The longer they’re interested and invested, the more likely they’ll be to remember your brand and choose it over the competition.
Subversive Marketing
The trick is to market your brand without making it blatant. You accomplish that by weaving a story on a niche topic that’s relevant to your audience. Users are looking for answers or a solution to their problem – show them you have the answers they need, and you’ll be rewarded with loyalty. It’s a matter of showing, not telling.
Cost-Effectiveness
Content marketing costs 62% less than traditional marketing methods. You’re not putting on expensive shoots, sinking thousands of dollars into multimedia solutions and expecting the sheer volume of your efforts to pay dividends. Content marketing relies on little more than a strong SEO strategy and top-quality, engaging material to find success.
All you need to find success with content marketing is an SEO company in York, PA who can do it for you. That company is LaunchDM. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
