Successful social media marketing is determined by your dedication and ability to communicate with and engage your target audience to excite them about your brand.
From small businesses to big corporations, almost every business today posts to their Facebook page and Twitter account, uploads video to YouTube, manages their Yelp reviews, and maintains a LinkedIn page. But many companies are confused about why they’re not seeing better results from their social media efforts.
Launch Dynamic Media has been developing innovative web solutions for businesses here in York, Pennsylvania since 1997. We can develop a social strategy for your business, no matter its size, and help you decide where you should concentrate your social efforts, what resources you’ll need to run a successful campaign, how your accomplishments can be measured, and how to take your plan to a new level.
If you already have a social plan in place but aren’t happy with the results, we would be happy to take a look at it for you to analyze:
- Channel selection
- Topics and themes
- Publishing schedules
- Integration with your content marketing
- Employee participation
- Audience participation
- Key performance indicators (KPI) and metrics
Social media marketing is all about relationships. We’re involved in it daily. We understand the process and believe it should be a component of almost any company’s web presence. But it’s not about you; it’s about the community you’re trying to build. If you’re always posting about yourself and focusing on the hard-sell, you’re not going to get very far. Here are a few of the fundamentals:
- Back away from the sales pitch.
If you can learn how to tell compelling stories and provide educational content that readers find useful before you try to sell them your products, you will likely be rewarded with a pack of loyal supporters. Online users are picky. If you claim you’re there to answer their questions, but just sell, sell, sell, they’ll abandon ship quickly. On the other hand, if you put a personal face on your business and listen (and respond) to their questions and concerns, they will beat a path to your door and recommend you to their social circle.
- Be committed.
No amount of marketing can cure a bad customer experience. Share thoughts, interesting information and opinions about the things your audience cares about, but be consistent, taking care to build healthy, long-term relationships even if you don’t see results right away. Listen more than you talk, give more than you expect to get, and you will trust and respect for your brand.
- Reap the rewards.
Statistics tell us that nearly 75% of Americans first learn about products online, and 51% of them purchase those products based on a recommendation from someone in their social circles. When you put your customers at the center of your business, they will appreciate your willingness to listen to their concerns and deliver feedback that can help you improve your business processes. This can generate more awareness for your brand than you thought possible.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. If you’re interested in learning more about social media marketing in York, PA, we can help.
Got a business based here in York, PA? Need to get more leads? Call LaunchDM today and let our social media team help you successfully market your business on the ever-growing social web.