How can SEO help you achieve better results for your business in Wilmington? Organic (unpaid) search engine optimization can increase your website traffic and brand awareness, two factors that ultimately convert visitors into customers and result in more revenue for your business.
LaunchDM is an award-winning digital marketing agency based in Wyomissing, PA. We specialize in web design, branding, holistic inbound marketing, social media consulting, Salesforce consulting, and other web, mobile & branding solutions, and have crafted thousands of successful SEO campaigns that have resulted in high search rankings for clients around the globe.
Contrary to rumors you may hear now and again, SEO is not dead and will never disappear. Done properly, it can deliver endless, consistent organic traffic to your website that could be very expensive if paid for through Paid Search on a pay-per-click (PPC) basis. The bottom line is that SEO should be an integral component of your overall marketing strategy if you want people to find your business online.
But, don’t get caught up in the idea that SEO has little value for your business because it’s focused on search engine robots while you are looking for real human customers. Internet users today want to connect and communicate with the businesses they buy from. SEO helps make that happen by making your brand more visible and attracting customers who want exactly what you are selling.
Why Your Business Needs Professional SEO
Having an attractive website is not enough to guarantee traffic and sales. Potential customers can’t buy your products if they don’t know you exist. Unless you are in the rare position of being a well-known brand, you’ll need to harness the amazing power of search engines to deliver the traffic you need to grow your business.
To put things in perspective, there are over 3,000,000,000 Google searches performed every day (from internetlivestats.com). And Google searches represent about 65% of all Web searches (so there are more than 5 billion searches in total).
Most users stop on the first page of the results because they find what they want there. You obviously want to see your business there, too. To improve your chances of getting your business onto the first page of the organic search results, you will need to have an experienced SEO team in place.
There is no one-size-fits-all strategy for SEO and, thanks to Google’s Panda and Penguin algorithm updates and other changes, many of the old sneaky tactics that used to be popular for SEO no longer work. But learning the ins and outs of technical SEO, SEO best practices and statistical analysis can take years.
Hiring professionals who know what they’re doing, like the team at LaunchDM, can have a dramatic impact on the success of your business. We’ve been optimizing websites for clients for over 17 years with exceptional results, for businesses like Jonathan Green, Inc., L&H Signs, Pocono Raceway, Sweet Street Desserts, and Giorgio Fresh.
We will analyze your site’s potential, suggest intelligent strategies, and help you understand how it all works. If your website is new, we’ll ensure that it’s in the best possible shape to earn top rankings. We can also restructure older sites to make them more search engine friendly. If the site was built in Flash (useless to Google), we can fix it for you.
A professional SEO firm like LaunchDM can rescue your Wilmington business from oblivion, increase organic traffic coming to your site, and improve conversions to boost your bottom line. Get in touch with us today at (610) 898-1330 to find out how we can help.
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