Having a well-designed website for your Washington, DC business is a great marketing tool, but marketing your business through SEO is equally important. Not optimizing your presence on the Internet is like writing a travel guide but never publishing it. No one will be able to find it, buy it, or take advantage of your travel tips. LaunchDM can help potential customers find your business on the Web.
LaunchDM is a full-service advertising agency and Internet marketing company that can help you build a new identity for your brand or reinvent and enhance your established brand. We’ve been developing marketing strategies and creative ideas that help build businesses since 1997.
We have experience working with small and large local organizations, Fortune 100/500 companies, and businesses in virtually every industry around the globe, and offer a vast toolbox of skills that will guide you through new and evolving technologies in the digital space.
Why You Need SEO
There are 3.2 billion website users in the world, and they are performing 50,737 Google searches every second of every day (internetlivestats.com). Blows your mind, right? Then, imagine what an accomplishment it would be to have your business show up in the top organic results when users search for keywords related to your business.
Search Engine Optimization can have a huge impact on your business. It can be done “on site” and “off site,” and is a cost-effective way of making your business more visible. When people search for products or services like those you offer, LaunchDM can help them find you before they find your competitors.
Our talented SEO team uses a wide range of innovative tools to build your company’s reputation as an expert or “authority” in your industry or niche. The result is that search engines will reward you with higher rankings and more traffic. This takes hard work, however. Be wary of any so-called SEO consultant who promises you top search engine rankings in a short time.
How SEO Works
Google constantly changes its criteria for ranking websites in order to give its users exactly what they want. They have developed complex algorithms like Panda, Penguin and Hummingbird that can be bewildering for the average business owner.
If your website is not mobile-friendly, it will suffer in the rankings. If you publish low-quality content that is not relevant to your potential customers, Google will make sure it doesn’t show up in the search results. If you engage in manipulative tactics, such as paying for links, Google will penalize you by lowering your rankings and/or completely removing your site from its index.
LaunchDM focuses about one-third of the SEO work on your website by making it user-friendly, mobile-friendly, and filling it with high-quality content that your audience will be compelled to read and share. Then we concentrate on building your relationships with potential customers, which leads to more sales and referrals. It can also lead to an increase in natural links to your site from respected industry sources, another factor that helps you achieve better search rankings.
While SEO focuses on organic (unpaid) search results, LaunchDM offers another core service called Search Engine Marketing (SEM), which is another way for businesses to attract greater online visibility. Each strategy involves different tactics, but Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), and other tactics are some of the most important ways to increase your company’s reach today.
If you are considering ways to grow your Washington, DC business on the Web to attract more customers, SEO, SEM and LaunchDM’s other digital marketing services can help. We have the ability to market your business in a variety of ways, both online and offline, and offer a variety of cost-effective solutions. Get in touch today!
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