There is no shortage of advertising and marketing agencies. So, what’s the best way to go about choosing an agency that best suits the needs of your San Francisco business?
LaunchDM was founded in San Francisco in 1997 and later relocated to the Philadelphia area. We use our collective energies to develop marketing strategies and creative ideas that help build and grow businesses. We have experience working with small and large local businesses, Fortune 500 companies in New York and Philadelphia, and businesses in virtually every industry around the globe.
We have the ability to deliver everything from creative logos to dynamic websites and custom mobile apps to print ad campaigns to environmental graphics, such as bus wraps, branding signage and trade-show booth graphics, to meet the unique needs of your business.
Some agencies you interview will focus only on large clients, while others prefer to work for smaller businesses. Some agencies will genuinely address sales and revenue growth, while others may just hit you with a bunch of vague metrics that offer little value in developing long-term strategies for success.
We offer the following tips on how to find a great strategic partner for your advertising and marketing campaign:
- Industry Knowledge. Look for an agency with expertise in your industry or business sector; one that understands the requirements of a successful marketing strategy for your type of product or service. Do they have any experience with retail businesses? Are they aware of any specific regulations that might apply to your industry?
- Confidence. You’ll want to be confident that what you’ve budgeted to spend will be going mostly toward real work and not just to reporting, billing and other business operations. Sophisticated agencies with experience dealing with clients of your size will be accustomed to allocating the majority of their time to executing work, measuring results and on-going optimization. Ask what the first three months of working together will look like to determine if they will be able to meet your deadlines.
- Collaboration. Find out who will manage your account and who will be executing the work. Most agencies will involve people from different departments to work on your campaign. Meet them in person to see if there’s good chemistry between the agency and your brand team. Will they be able to deliver the scope of services you need? The best relationship is one that will grow into a long-term partnership, so good chemistry is a big asset.
- Creativity. Look at the agency’s portfolio of work. Does the creativity in their work meet your vision? Are their themes and styles recycled for every brand? Successful marketing campaigns have an innovative creative element that will grab your target market’s attention. Look for work that conveys the unique personality of each brand.
Selecting advertising agencies for your business in San Francisco should be a positive experience. Get in touch with LaunchDM for a partner that can serve as a superb brand ambassador for you and your business.