To get maximum exposure for your San Francisco business, you need a search engine marketing partner with the knowledge and skills to convert more of your website visitors into customers, resulting in more revenue.
LaunchDM is an international creative digital marketing studio located in Wyomissing, PA, but we provide global marketing services. We collaborate with the most innovative companies in the world and share the value of this experience with all of our clients, from local dentists and doctors to Fortune 100/500 companies.
When you think about your goals for your business, think about how much quality traffic you are getting to your website. Are the people who find your site via their search results qualified prospects for your business? Are they buying your products or services? If not, focusing only on getting more general traffic to your site is not enough. We can help you increase the relevant traffic.
Search Engine Marketing (SEM) – using both paid and unpaid techniques – gives you the opportunity to target consumers who are actually looking for the products or services you offer. But how do you get them to take action and become a customer? That’s where we come in.
At LaunchDM, we’ve helped businesses small and large in every industry increase their qualified traffic and revenues. Our clients include Giorgio Fresh, Salesforce, Sweet Street Desserts, Omni Cable, Sovereign Bank / Banco Santander (one of the largest banks in the world), and many, many more.
Frequently Asked Questions about SEM
What is search engine marketing?
Search engine marketing (or SEM) refers to the various strategies we use to increase the visibility of your business in search engine results. Those strategies include improving the design and structure of your website, search engine optimization (SEO), paid search (pay-per-click or PPC) management, conversion rate optimization (CRO), content marketing, link development, social media marketing (SMM), and more.
No single method is best. It depends entirely on your business goals. Different techniques used at different time in your campaign often produce the best results; e.g., we may recommend paid search if you have a new website or a time-sensitive promotion, while search engine optimization yields the best long-term benefits.
What is SEO?
SEO stands for search engine optimization. It’s the technique we use to help your business website become more visible in organic (unpaid) search results when users are searching for your brand, product or service via search engines like Google, Bing, and Yahoo.
What is conversion rate optimization?
Today, 89% of consumers use search engines to make purchase decisions. If only 2% of the visitors to your site are buying your product or signing up for your services, you are leaving money on the table. Conversion rate optimization (CRO) is a method of improving various elements of your website to make it more visible and effective, and to convert more visitors to customers.
What is pay-per-click advertising?
PPC means that you advertise in the sponsored listings of a search engine or a partner site and pay each time a user clicks on your ad. In other words, you will “pay per click.” It can be a quick way to get some fast attention, but can be risky and expensive. With poor management, you can spend a fortune and end up with little to show for it.
LaunchDM manages a multi-million dollar annual advertising budget for our clients on the Google AdWords, Microsoft Search Advertising platforms, and other advertising platforms, and can deploy national and/or local display campaigns. With a quick analysis, we can tell you if a paid search campaign might be a viable way to market your business
A well-designed search engine marketing strategy can attract more leads and customers to your San Francisco-based business. LaunchDM has been a digital marketing leader for over 17 years. Give us a call today to find out how we can help!
