LaunchDM is an award-winning digital agency that can deliver innovative solutions for your business in Trenton, whether you need a world-class website design, search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) campaigns, custom trade show exhibits, and much, much more.
Running a business is not easy. There are so many things to be done and never enough time. Marketing is an invaluable tool for attracting more prospects and customers, but it often takes a back seat to filling orders and dealing with customer service. Do you or your staff have the time to build a website, figure out creative ways to outrank your competitors in Google search, or engage consumers daily on your social media sites? Probably not.
The primary goal of a digital marketing agency like LaunchDM is to provide you with great insight and recommendations on which solutions may work best for your brand. We help you promote your business through digital media – the Web and mobile technology. In other words, we can help you navigate the technological seas while you focus on the things you do best.
How a Digital Agency Can Help You Succeed
Traditional marketing (print, TV, radio, billboards, newspaper ads) was passive, and it was hard to measure which media platform was reaching your customers or determine exactly what they wanted in a product.
Today, most people read their news and research your business online before they ever decide to set foot inside your doors. Information is received instantly, and spreads like a virus. Although this can sound frightening, direct, instantaneous feedback from your customers is a valuable resource for the development of your brand.
Some of LaunchDM’s digital strengths are:
- Search Engine Optimization (SEO) – If you have a website and the content is not properly optimized, you are missing the boat. SEO focuses on organic (unpaid) search results. It’s a cost-effective way of getting to the top of the search results when a user searches for keywords related to your business. The beauty of the internet is that it levels the playing field; even if your budget is limited, you can compete with large brands with vast marketing budgets.Professional digital agencies look at the SEO on your site to see whether you are making the most of your web presence and reaching out to the greatest number of potential customers.
- Search Engine Marketing (SEM) – Search engine marketing has been our core service at LaunchDM since 1997. It’s the art of driving more and better qualified traffic to your site to achieve greater online visibility through the use of paid search, such as Pay-Per-Click (PPC) advertisements, search engine optimization (SEO), and social media marketing (SMM). Both SEM and SEO are means of attracting customers, but each strategy uses different tactics. Often, combining them into a comprehensive marketing strategy can benefit your business.
- Social Media Marketing (SMM) – Building relationships in social media eventually builds brand buzz. Most brands today have a Facebook page, and some of them attract upwards of a million people. But there’s little point in linking to a Facebook or Twitter page if you rarely acknowledge your audience there. It has to be a major part of your communication package with regular, relevant posts that interact with your audience, or you simply shouldn’t do it.
- Paid Search (PPC) – Paid advertising can be a great way to attract immediate visibility and traffic to your website, and there are many situations when it may make good sense for your business. At LaunchDM, we manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search advertising platforms. With a quick analysis, we can tell you if your business may benefit from a PPC campaign.
As a leading digital agency, LaunchDM’s solutions can help you improve the targeting for your business in Trenton, customize your brand messaging, and focus on the people who are most likely to convert into customers. Get in touch with us today to find out how we can help.