Is it possible to get better placement in Google’s search results with SEO and increase traffic to your business in Trenton? Yes; but some of our competitors will make all kinds of claims, promise the moon, and attempt to intimidate you with nonsense. LaunchDM takes a unique approach, and we have the skills and experience to get extraordinary results.
Search Engine Optimization, or SEO, is a technical and creative process that can improve the visibility of your website and help your business rank high on the search results page for relevant words and phrases. High Google rankings are extremely valuable. Essentially, your business is gaining access to “free advertising” on the best advertising space in the world.
Understanding the “Voodoo” that is SEO
The creative part of SEO is in understanding both how people search for things on the Web and what types of results Google wants to display to users. Reputable SEO agencies put many things together to find opportunities, and the answer is in the execution.
Google will promote a site to the top of its rankings when it considers it to be an authority in its industry. They use a variety of different criteria to measure this, including evaluating the number of links pointing to a webpage and the trustworthiness of those links, and examining your page content to see where and how often you use certain words. Links work in unison with content and other key elements, such as user experience, to get your business elevated to page one.
At LaunchDM, we’ve developed proven protocols that combine strategic on-site optimization techniques with proprietary off-site methods that consistently result in high placement in the search engines. It’s our job to create the authority pages that will help Google (and new customers) find you, and we take pride in delivering steady high-quality web traffic that meets our clients’ marketing strategies.
We may also recommend an integrated strategy which includes SEO as well as Paid Search (PPC), Social Media Marketing (SEM), or other services, when our data analysis indicates they may be beneficial for your business.
Reputable SEO Agency or Snake Oil Salesmen?
An SEO company can make or break your internet marketing campaign. The best consultants are honest and straightforward about their methods. Be wary of those who won’t discuss the tactics they use, why they use them, and when you might realistically begin to see results.
Today, Google awards high rankings to websites that offer high quality content and deliver a satisfying experience to the end user. It also penalizes websites that use manipulative tactics and ignore the “rules.”
Although you may achieve some high rankings based on methods used by dishonest SEOs, it’s unlikely that those results will last. Google changes its algorithms constantly to punish sloppy and manipulative optimization and to keep spam sites under control. Your site can be dropped from Google’s index and may never recover.
Keep in mind that SEO is a long-term process. Some businesses will see the results of a well-executed SEO strategy in a few months; others take far longer. Search engine optimization is not magic, and no search engine optimization company can guarantee high rankings for its clients. If you find an SEO firm that promises you the moon, keep looking.
SEO companies that really know what they’re doing will develop a good reputation in the industry. Look for professional agencies whose clients are eager to recommend them. Our success stories include L&H Signs, Sweet Street Desserts, Unique Pretzels, Eye Consultants of Pennsylvania, and thousands of others.
LaunchDM has an in-house SEO team with expertise in all of the leading web technologies. If your Trenton business in not on the first page of Google, it’s likely that customers won’t find you. We can help you achieve more traffic, more clicks and more calls to your business. Get in touch with us today.
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