Put the web design for your business in Pottstown, PA in the hands of the talented experts at LaunchDM who can help you spotlight your brand and boost the authority of your business.
LaunchDM has been developing elegant solutions for the web for more than 20 years, and we’re passionate about making your business look good on the web. In addition to stunning visuals, we’ll address the needs of your users and consider aesthetic design elements, page placement, functionality, logical page structures, and so on… the elements that will make your website easy to use and keep visitors to your site focused on what matters most to you.
Since 1997, we’ve developed websites for clients around the world, including Sovereign Bank / Banco Santander (one of the largest banks in the world), Sweet Street Desserts, Giorgio Mushrooms, Jonathan Green, Inc. and US Boiler, to name a few.
Web Design Trends
If you’ve spent any amount of time on the Web lately, you’ve seen a lot of changes in website design, mostly focused on making sites easier to use and more interactive and entertaining. If you’ve seen some designs you like, you may be interested in how they might work for your business. Here are some of the pros and cons of a few of the popular trends:
Responsive Design
Thanks to the increase in mobile internet usage, your site must be able to adjust to the device and screen it’s being viewed on. More than 75% of American adults who use the Internet now access digital content on both desktop and mobile devices. But it’s not just about squishing the content down to fit smaller screens; you need to get your message across effectively. What works on a desktop may not work on mobile, even if you make it all fit. LaunchDM designs and builds speedy responsive websites that are great for SEO.
Flat Design
This is a minimalist approach that employs the use of clean and open space, bright colors, and simple two-dimensional illustrations. It’s simple, visually appealing, has easily readable text and offers minimal distraction. It also boosts performance by reducing page weight and loading time. Getting those fancy, unwieldy design elements out of the way provides users with an enjoyable browsing experience on both mobile and desktop.
Infinite Scrolling
Thank mobile users for this trend, too. Clicking links to move from one page to another can be annoying on touchscreen phones and tablets. The links can be hard to click, and most mobile users want things as fast as possible. Scrolling will always be easier and faster than clicking. This technique loads content continuously as you scroll down the page, eliminating the need to click from page to page.
It can be a huge disadvantage for visitors to your ecommerce site, however, if all of your products are presented on one never-ending page with no sorting or filtering options. Users won’t usually be able to skip quickly through the site; they just have to scroll until they get to something that interests them. Continuous scrolling may cause them to do nothing at all and go elsewhere.
When you hire LaunchDM for your business in Pottstown, PA, you can be confident that your web design will be in the hands of talented professionals who have all of the tools to take your brand to the next level.
