Mobile phone usage makes up over half the global internet traffic. Smartphones have become the norm, and companies need to reconsider how their websites are viewed and interacted with on the scale of a hand-held device. A graphic design company in Pottstown can help develop a mobile first design, helping facilitate usability and creating a good experience for your users.
LaunchDM is a leading digital creative studio with over two decades of history working with an evolving online landscape. Featured as a Preferred Partner with Salesforce, as well as holding the high honor of being the only creative studio by Salesforce to host their design and UI/UX consultations at Dreamforce and World Tours nationwide, we have the experience, professional credibility, and strong collaborative work ethic to help bring your mobile optimized website to life.
What Does Mobile Optimized Mean?
When Google rolled out its mobile first indexing in 2018, companies had to suddenly make massive changes to meet the bare minimum. The bare minimum, in this instance, is creating mobile friendly websites, where you would adjust your desktop website to fit the size, scale, and restrictions of a smartphone when visited by a mobile user.
Mobile first indexing would essentially remove your website from appearing on top search results from a mobile phone if the algorithm decided that your site wasn’t mobile friendly to the user. Considering how much web traffic is conducted through mobile devices, that’s a huge blow to companies who weren’t prepared.
However, mobile friendly does not mean your site is mobile optimized. Mobile friendly designs are perfect copies of your desktop website, which means navigating it on a smartphone isn’t intuitive, painless, or easy. The links are small, the text is tiny, and moving through the site takes a lot of movement.
Mobile optimization is the version of designing a website that is explicitly for the smartphone. This is where the mobile-first strategy comes in, where mobile visitors are sent to a website that is reformatted to create a seamless experience. No pinching and scrolling, no tiny text, no nonsense that hampers your visitor’s ability to use your site. That means:
- Large links
- Single-column layout
- Simplified navigation and CTA’s
- Images optimized to conform to mobile layouts
- Appropriately formatted headers, articles, and content for readability
You want your site to be intuitive for your users, creating frictionless interaction and providing a better experience, leading to higher Google rankings, traffic, and conversions.
How LaunchDM Can Help
Compacting an entire website to acclimate the unique requirements of a mobile device can’t be done in a day. LaunchDM specializes in designing mobile apps and websites, a service successfully provided to companies like Salesforce, Penske, and HeyBuddy. We believe that prioritizing agile team functionality lends itself directly to the development of a top-performance website.
What’s perhaps more important than our expert workforce is our commitment to working closely with your in-house teams to create the final product. Your insights into how your company functions, how you want to be represented, and how best to implement design changes is critical in our process. You should feel like the final product is yours, including valuable input to help mold the website as a whole.
If you’re interested in partnering with LaunchDM, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.