Your website works very much in the same way a business card does. It provides the face-value information clients and customers need to understand your company, what it does, where to find more information about what you offer, and is key to leaving a memorable first impression. Fundamentally, your website is a key element in how customers perceive your company. It’s the central hub of information about what you do and how you do it. That’s why investing in effective web design in Newark, DE is so important for any growing businesses. Your online presence should reflect the personality and values of your brand while being visually pleasing and easy to use.
While first impressions are a pivotal tool in marketing, you should also aim to keep your website updated and functioning as a living guide for customers. Too often websites are left to rot on the internet with disorganized information that is old or irrelevant. This increases the likelihood of clients getting lost in your site, unable to find key information about what you offer or contacting you directly when they need help. A fresh coat of paint does a lot for expanding your online presence around Newark, Brookside, Christiana, and Pine Creek. When you need help renovating your online space, LaunchDM is the best developer you could call for superior results at cost-competitive rates.
What to Change When Renovating Your Site
A site redesign can be a long and laborious process, even if you take the time to plan out everything in advance. That’s the nature of the beast, and it’s likely that renovating your site will be in your future eventually. When taking the opportunity to rework your online space, it helps to account for past issues and take the time to fix them as you’re rebuilding your new site. Let’s go over some tips and things to consider with your website redesign.
One of the biggest complaints people have with websites is that they can’t find what they’re looking for. Keeping track of a million pages isn’t going to be easy, and as your company grows so will your website’s complexity. That’s why it’s important to keep up with navigation improvements throughout each redesign project, or even when you’re just updating old pages.
Page Layout Design
The layout of your website is one of the most important aspects, as it plays a major part in visual aesthetics and usability. You’ll want to keep in mind the different types of devices people use to view your site, such as desktop computers, laptops, tablets, or smartphones. Having a mobile-friendly site is especially important if you want to keep up with the latest trends and help your website’s search ranking.
Making sure that your content is effectively organized goes back to the navigation issue. It should be easy for visitors to find relevant information, which requires a solid marketing strategy. Things like videos, blog articles, editorials, white papers, and so on should be clearly organized and easy to move between. This helps make sure visitors stay engaged without feeling like they can’t find relevant material.
If you need help with creating and improving your site’s content, consider hiring LaunchDM for web design in Newark, DE. We serve all Delaware counties, from New Castle to Sussex, and we’re here to help your site grow and thrive. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.