So you don’t think SEO is important for helping customers find your Newark business on the Web? Think again. It’s how you found us! Search engine optimization is still one of the most cost-effective ways of marketing your business on the Internet, but SEO has changed. Finding competent professionals who follow the changes and focus on outcomes that generate leads or sales will make all the difference in the world.
LaunchDM is an international creative digital marketing studio that, since 1992, has been customizing search marketing plans that focus on the uniqueness of each individual business. There’s no one-size-fits-all strategy for SEO. Instead, we use a variety of innovative solutions, both online and offline, to market your business effectively.
How SEO Has Changed
First, the Internet itself has changed. Just 10 years ago, there were about 56,000,000 websites in existence. Today, there are 933,895,000 (see internetlivestats.com).
In the old days, it was enough to find a group of “golden” keywords that were guaranteed to drive a lot of traffic to your site. Today, the competition is too great. If your business sells a product like “fishing gear”, for example, a quick Google search will show you there are 57,900,000 websites competing for that search phrase.
Another change is how people search. Instead of using just two or three keywords, they are using what is called “natural language search” to find what they need faster. In other words, instead of searching for “New Jersey eye doctor” and weeding through results that may or may not be relevant, a Google searcher might ask “How do I find an eye doctor in Newark who does cataract surgery?”
This is happening because searchers are using tools on their mobile devices, like Siri and Google Now, to speak rather than type their search inquiries. It’s great for searchers because, by providing more detail, they find what they want faster. But it’s also great for your business. If you are a Newark cataract surgeon, these phrases are less competitive to rank for,.and optimizing for more relevant phrases will bring you traffic from people who want exactly what you are selling
Check out the differences in the Google search results:
- New Jersey eye doctor = 17,400,000 results
- Newark eye doctor = 714,000 results
- Newark eye doctor who does cataract surgery = 33,200 results
What SEO Can Do for Your Business
Only one website can hold the #1 spot in the search results, so how can your business hope to get found online? As illustrated above, focusing only on rankings is worthless unless they generate leads or sales. That’s where LaunchDM comes in.
Our skilled SEO professionals evaluate your website, the quality of the content on it, its link profile, and many other SEO factors, to develop strategies that will deliver a great return on your investment. We’ve developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach delivers extraordinary results.
Although you may not have a hefty budget for paid advertising, there are some situations where it makes sense, and Search Engine Marketing (SEM) is another of our core services. If your business is trying to gain some quick visibility, a strategic short-term pay-per-click (PPC) campaign can help you achieve it.
In a nutshell, your Newark business can gain credibility with a long-term investment in SEO performed by a professional digital agency like LaunchDM. Get in touch with us today to start driving more traffic to your site.
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