Why exclude large portions of your potential audience by taking a single-minded approach to marketing your business in Dallas? LaunchDM’s comprehensive services focus on SEO, social media, lead generation, inbound marketing, content creation and many other strategies that can improve your opportunities for attracting your target audience and keep your business competitive.
LaunchDM is an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help brands of all sizes and from all sectors tell their stories in today’s world.
We offer a mixture of technical expertise, artistic aptitude and extensive experience in a wide range of industries. We have provided marketing and web design services for a diverse group of clients, such as Omni Cable, Pocono Raceway, Sweet Street Desserts, Salesforce and Sovereign Bank / Banco Santander (one of the largest banks in the world).
Today’s digital landscape is so specialized and crowded that it can be nearly impossible for the average in-house marketing team to effectively manage and engage your customers across multiple channels.
With so many choices available, how do you decide the best way to reach that audience? Is your website user-friendly? Could search engine optimization (SEO) help? Should you implement a paid search (PPC) campaign? Which social media channels does your target audience use? How will you track the results of your marketing efforts?
LaunchDM would love to be your digital partner to enhance your brand through digital and traditional solutions. We thought it might help to take you through the answers to a few of the most common questions related to the digital marketing process.
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Why is SEO important and long does it take?
Search engine optimization is the most important and most cost-effective method of bringing traffic to your website. This method of internet marketing focuses on incorporating keywords related to your business into the your website’s code so that you can attract organic (unpaid) traffic from search engines. It can be done onsite and offsite and is a never-ending endeavor. It’s not a game you can “win” and then stop. Keeping your business visible and on top of the search results requires continual effort and adjustments to Google’s constantly evolving algorithms. Meeting your business goals will depend on your industry competition, current site design, and so on.
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What is paid search?
Paid search, also called pay-per-click (PPC) advertising, refers to advertising for which you pay a fee, usually based on clicks, to have your website receive top placement on search engine result pages. It can be an important component of your inbound marketing strategy by capturing potential customers at the right point in their buying journey. There are many situations when it makes sense for your business. At LaunchDM, we manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search Advertising platforms. With a quick analysis, we can tell you if a PPC campaign would provide value to your business.
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Is mobile marketing important?
Tablets and smartphones are everywhere today, and more searches are now conducted from mobile devices than from desktop computers. This creates an amazing number of opportunities for your business to connect with consumers. Virtually all mobile users search for local information and are ready to act on the information they find. And 79% of them use their devices to help with shopping, from comparing prices, to finding product information to locating a retailer. It’s critical to make sure your business can be found via mobile search. LaunchDM can help you implement an integrated marketing strategy which includes mobile.
LaunchDM’s marketing services can take your Dallas brand to a new level with these and other innovative web, mobile & branding solutions. Make a call today to find out more!
