Small changes add up to huge ROI. Taking a comprehensive audit of your site’s performance, accounting for traffic ratings, interaction with your features and number of leads turned to prospects may reveal that your website isn’t supporting your company’s growth as much as it could. Enlisting website design services in Doylestown, PA, from established web development companies like LaunchDM can deliver the answers you’re looking for in improving your site performance, framework, and engagement.
More often than not, site renovations come down to the fundamentals: intuitiveness, ease-of-use, and accessibility. Knowing how best to approach site improvement is a core business service provided by LaunchDM for over 20 years. We’ve grown in tandem with the internet, incorporating new innovations, technologies, and practices alongside traditionally proven creative techniques to deliver unparalleled performance at cost-competitive prices. Your website may be functional, and it may have some appeal, but here’s the question: can it be better?
Improving Your Website
A website capable of turning leads into prospects needs to fulfill the essential criteria visitors expect from an efficient, well-run site. It should be responsive, informative, helpful, and intuitive, all of which don’t require a computer science degree to understand. If a user clicks a link and it takes them to a broken page, that’s an issue. If a user tries to load your landing page and it takes a minute to appear, that’s also a problem. These, among many other concerns, are both avoidable and fixable with the right knowledge base, data reports, and comprehension of your target audience.
A few fundamental features that every website should prioritize include:
- A clear website purpose
- User-friendly navigation
- Complementary design
- High-value content
Tending to the immediate needs of your user base, prompting them to interact with your site, and implementing standard safety and security features builds trust and a rapport with your target demographic. The ideal version of your company is founded on authority, credibility, and service reliability. Instilling that vision starts and ends with your site framework.
Help Users Find Where They Need to Go
While you want users to interact with your content, you’re not trying to replicate the casino experience. Users who get lost in your site are more likely than not to leave and never return. Making links easy to identify and creating an organized structure that’s easy to follow encourages visitors to explore. Plus, keeping a quick route back to your home page with an identifiable logo on your page header helps users re-center their location quickly.
Use White Space Effectively
Overcrowding pages with graphic after graphic, image after image, and wall of text after wall of text won’t ingratiate anyone to your site. The more visuals you have to keep track of, the more overwhelming and confusing your site structure becomes. Every single corner of your pages do not need content. Utilizing white space helps draw focus to relevant portions of your content, directing attention and giving the mind and eye time to process.
Over half of your visitors will be using their phones to check out your site. If you’ve developed a website that doesn’t account for the scale and limited utility of a smartphone, interaction with your site will be limited and frustrating. A mobile-friendly design ensures you capture a larger portion of your audience.
With the right website design services in Doylestown, PA, you’ll be able to bring out your site’s full potential. Call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.