Advancements in technology and e-commerce are developing at a thriving pace. Technological ubiquity has dramatically transformed shopping, banking, and even socializing, however, this increasing interconnectedness carries new vulnerability to threats and attacks. Even the most reputed industry leaders (Equifax Credit Reporting Agency, Whole Foods Market, and even Yahoo) have been compromised. With the tremendous amount of information aggregating over the internet today, people use their devices to make important decisions and research & forecast deals, protecting your assets is an important but often overlooked part of modern technology. The lines are blurring between technology and human interaction with automated platforms, chat bots, and even email creating an initial interaction with consumers to answer questions and close sales. Is your website secure?
Website security is more important than ever to help build trust with customers and prevent the malicious attempts of hackers across the globe. Consumers now tie concerns about their data security with their consumption patterns. The reputation of a business is at stake with a mere security breach of monetary transaction details and other sensitive information. Experts emphasize the need for HTTPS (Secure Hypertext Transfer) protocols to ensure secure communication and business relationships.
What benefits does HTTPS render?
HTTPS blocks intruders’ attempts at information tampering, strengthening your website’s integrity.
If your website is protected with HTTPS protocols, there is no prospect of data breaching, malware attacks, or even redundant advertisements.
Encrypted communication with HTPPS
To add HTTPS on your domain, a security certificate of SSL (Secure Sockets Layer)/TLS (Transport Layer Security) is necessary.
At the time of initiating communication, this SSL/TLS is sent to the consumers’ web browser from the server of the business administrator, where it establishes encrypted communication.
With increasing advancements in technology, business owners need to heed the misfortune of others and protect against the potential of malicious attack. Is your website secure? If you would like to check, we recommend Hubspot’s SSL Tool.