Marketing is an expensive investment that many companies sink thousands of dollars into and see very little ROI in return. You might see limited growth in your site traffic, conversion rates, and online notoriety, but the money you shelled out for it doesn’t stack up for what you’ve gotten in return. This might be the very reason why you’ve turned to the best WordPress developers in Quakertown, PA – to find a way out for the hole you’ve dug.
Audiences simply aren’t as responsive to big banner ads and two-minute commercials spots. Extensions like AdBlock are evidence of a growing culture that vehemently resents products being pushed down the audience’s throats. What your company needs is a marketing model that subverts traditional ad campaign structure, appealing to your target demographic without splashing “Buy Now” ad reads across their screens. LaunchDM can help you with implementing this cost-effective ad campaign alternative, known simply as: content marketing.
What Is Content Marketing?
Let’s look at what the traditional sales ad structure was like. Bright pictures with dynamic imagery plastered across magazine slots. Solicitations in the mail with big offers and big savings. A pitch made in thirty seconds during your tv show’s commercial break. A sidebar ad on a website homepage with “Click Now” and an incentive tacked on. These ad campaigns still have their own advantages, such as establishing company prestige and consumer perception, but they simply don’t have the same effect as they used to ten, twenty, thirty years ago.
Content marketing takes a fresh approach that leverages keyword targeting, relevant content, and the ability to reach your target audience without spending a fortune. You’re still making a pitch, but with a slightly different approach. You see, you’re still providing a solution to your consumer base’s pain points, but the difference is that through SEO strategies and high-ranking media application, you’re throwing a lure out for an audience that’s actively looking for your solution.
The key here is content, as the term itself implies. This includes content such as:
- Blog posts
- News articles
- Graphic design content
- White-papers
- Editorials
- Videos
What matters is that it’s highly relevant to your demographic’s interests, with content tailored to their expectations, needs, and interests. You’re not just making a subversive ad campaign, you’re populating your website, social media, and outreach programs with digestible, relatable content that appeals to its readers. You understand your audience’s story, and you prove that you’ve got the solution to your problem.
The Takeaway
Even now, as you’re reading this, you’re interacting with content marketing that was written expressly to capture your interest and keep your attention invested in our services. It’s compelling, has a flow to it, addresses pain points while offering an affordable solution, and (perhaps most importantly of all) is designed to show up on Google’s front page.
Content marketing is 62% less expensive than traditional marketing methods while generating 300% more leads. Why is that? Content marketing is inherently designed to generate its own momentum through the digital landscape, spreading across multiple platforms and engines without paying a dime for ad spots. The trick is that you need to know how to do it properly.
That’s where LaunchDM comes in. As one of the leading WordPress developers in Quakertown, PA, we have the experience and expertise needed to get your content marketing campaigns underway. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
