Appealing to your audience means more than stacking your site with an abundance of content for them to wade through. It’s about presentation, consideration, how your company enables your user base to interact with what you offer. Website design is an artform, combining the technical skills of an architect with psychological analysis of what drives a user to appreciate your work. Any respected WordPress developer in Lititz, PA knows, after all, that you could build the most stunning website in existence and it wouldn’t do you any good if it’s not user friendly.
Form and function are not two separate entities. A website could have clean design with finely diagramed links, tabs, information, and resources, but if it lacks a charming aesthetic then it’s simply boring. A user-friendly interface anticipates what the user needs: usability, simplicity, consistency, and so on. LaunchDM offers extensive intuitive UI/UX design, prioritizing good experiences that lead users to remain on your site, creating new leads and expanding your audience.
What Makes a Website’s Design User Friendly?
Have you ever had the misfortune of visiting a site that primarily used analogous colors? One with multiple flashing images? Or another that was fraught with broken links, haphazardly placed images, and sporadic spatial placement of site elements? Sensory overload and inconsistent design wreak havoc on the user’s ability to easily interact with your site, reducing the likelihood that they’ll return later.
User Interface (UI) and User Interface (UX) are the fundamental drivers for conversions and a large user base. A well-designed website takes into account what your users are looking for, what they need, and how to best guide them to their intended destination as seamlessly as possible. Users have had years of experience interacting with a multitude of different website designs. Even if they aren’t aware of it, they know what they’re looking for. When designing your site architecture, you need to lock onto and cater to your audience’s innate ability to understand when a site is or isn’t user friendly.
The term of choice is intuitive design. If it’s a user’s first time clicking through to your site, how long does it take for them to find what they’re looking for? Is your design clear, consistent, and accessible? Satisfying their expectations is the first and foremost goal of intuitive design, something that takes a little bit of research. Understanding your user base’s goals, preferences, tendencies, and skill sets informs your team how to build an architecture that draws on those characteristics.
Why Use LaunchDM?
Since our founding in 1998, we’ve grown with the internet since its infancy, learning how to best adapt to the challenges and changes it has undergone. One of our most important lessons was the necessity of bridging art and code, whether that’s used for graphic design or for site architecture development. Our UI/UX services prioritize building a site that provides responsive, fast performance while engaging your users.
Site design is a natural extension of pre-existing disciplines. Knowing that has defined our approach to providing high quality services for decades. Whether you’re looking for a team to tackle a site redesign or consultants who possess the deep industry knowledge and advice you need to handle it on your own, we’re the WordPress developers in Lititz, PA for you. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.