User-friendliness. You can create a beautiful website full of some of the most informational content your company has ever produced plastered against a very expensive backdrop and still find that your projected traffic analyses fall short of your expectations. Beauty and content mean nothing if your site isn’t accessible and easy to use. Hiring a WordPress developer in Exton, PA is a comprehensive solution to the driving question behind creating leads and increasing ROI: how do I make my audience want to interact with my site?
This is where the user-friendliness aspect of web design comes into play. Creating a website that fits all the criteria of what your online presence should have is only possible when you’re working with a highly experienced team with a long history of providing successful website architectural solutions, redesigns, migrations, consultations, and so on. LaunchDM has over two decades of experience creating compelling graphic design and providing exemplary web service solutions, helping you achieve one of the fundamental principles of good contemporary website design: helping your audience enjoy interacting with your website.
The Art of Intuitive Design
The definition of intuitive, according to the Merriam-Webster dictionary, is something that is “readily learned or understood.” From the first moment your user base accesses your website, they should feel immediately comfortable in their capability to navigate your site. Your search function should quickly bring up relevant content from your blog, services, products, etc. Your linked tabs should convey a comprehensive representation of what your company offers, including your history, an overview of your services, contact pages, etc.
Your company has a metric ton of information that has to be easily communicated to your audience clearly, cleanly, and without it being overwhelming. Usability architecture conforms to what the user wants and needs from your site, delivering responsive functionality and quick loading speeds. People hate latency and waiting for pages to load.
Intuitive UI/UX design hinges entirely on how easy your site is to use. Creating that usability, accessibility, and immersive design means you have to research and understand your audience. What is their current knowledge of your brand? What will they expect from it? What can you deliver that addresses their interests, pain points, and curiosities?
The global human population spends an enormous amount of their time on the internet already. That means your traffic already has an understanding with how an intuitive website should work, even if they don’t know it themselves. Aspects of your site to consider include:
- How easy is it to find information?
- Are similar concepts locally grouped together?
- Is all available text legible and easy to read?
- Is the search bar functional and effective?
- Is your architecture confusing for the average user?
- How consistent are your page elements across your site?
The single best first step for creating intuitive design is to plan for it. Enlisting the assistance of LaunchDM helps guide the process, ensuring you’re implementing audience insights and proven design theory for a final reveal that’s both attractive and functional.
By the end of the line, you should feel with little more than a glance at your landing page that your site is easy to navigate. Users should feel comfortable and unobstructed, leading them to fully appreciate the work your organization offers. If you’re interested in partnering with one of the best WordPress developers in Exton, PA, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.