When you build an eCommerce site, working with the right eCommerce developers in Sunbury, PA, such as LaunchDM, ensures that you’re driving your company’s message toward the right crowds by catering to the needs of your user base.
What distinguishes the success of an eCommerce site from the failure of its competitors? Though at first glance, most of the reason why a particular site failed was due to the competitive pressure of the market. More often than not, clear underlying circumstances spelled their demise. Those circumstances can’t be easily summed up in a single article, but what can be determined is that companies that lose track of their target goals fall short of their estimated growth.
Online retail is popular because it’s accessible, intuitive, and convenient for the average buyer. The user experience ranks above all else, and taking a priority position involves elevating the level of care and attention paid to virtually every aspect of your eCommerce site. LaunchDM instills the properties that enable a successful eCommerce website, utilizing time-tested techniques to provide the maximum ROI for your online presence.
Optimizing the User Experience
A compelling experience gives your traffic a reason to explore your site and its offerings. From their first arrival on your homepage, your website’s UI/UX structure needs to funnel your audience in an organic way to arrive at a complete purchase. Page elements that distract overshadow more essential elements or degrade your site’s overall consistency break the audience’s immersion. No individual visitor will ever be loyal to your website, meaning they’ll have no issue with bouncing and never returning if your domain isn’t palatable.
All interaction should feel frictionless, a natural course of the customer’s exploration of your site’s unique offerings, branding, and information. The final goal should be converting a visitor into a customer, leveraging high-value content and page layouts conducive to closing deals, and creating brand advocates. This includes creating a responsive, mobile-friendly structure that accommodates mobile users, accounting for nearly half of all internet traffic.
Improve Product Pages
Visitors should never feel at a loss for information when viewing your products. Every placement contributes to a holistic understanding of each offering, informing users about appearance, design, materials, and so on. Some key elements to include to populate and describe your products include:
- SEO-friendly titles
- Product images
- Multimedia content
- Product specifications and details
- Ratings, reviews, views, likes
- Transparent pricing
Leverage Analytics
Every interaction across your site generates valuable information through your analytics engine. It tells you what people like about your site, where they visit, where they stop visiting, what content draws their attention, and other critical data that informs your decision-making processes. It allows your company to create personalized experiences through behavioral examination. Targeted sales, promotions, and other campaigns based on analytics contribute to boosting your ROI.
Enable Easy Navigation
Visitors should intuitively understand how to scroll through your site pages without getting lost. Clear, simple tabs along the top of each page give context to which parts of the site are available, how to reach them, and how to find their way back to the homepage for your audience. Your goal, essentially, is to help your customers get where they need to go as fast as possible.
The right eCommerce developers in Sunbury, PA, know how to implement these strategies and more. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
