The struggle to leave a distinct footprint on the online space is, in many cases, self-defeating. No website should be trying to recreate the wheel in that sense. Many have tried and failed to implement creative, original web design choices that backfire for many reasons. Your online space should uniquely suit your brand without detracting from your message with clunky, ineffective deployment strategies. Web design services from LaunchDM in Shamokin, PA, serve an important function – creating an attractive website that excels at elevating the user experience without overwhelming them without poorly integrated design choices, features, and layouts.
The line between a distinct persona and a counterintuitive architecture is thin. Without a base of deep industry knowledge that pulls from proven techniques to engage with users, you risk alienating potential brand advocates due to poor website design. Your website is your digital business card, a fact that LaunchDM is keenly aware of. Developing websites that break the mold while remaining faithful to tried-and-true organic growth strategies is what we do best. Not only will our designers walk through every step of site design with your teams, but we also make an effort to make every solution seamlessly align with your company’s goals, challenges, and expectations.
Why Is Web Design Important
Web design is essential for the same reason you keep an updated business card on hand: first good impressions matter. How your audience perceives your brand is determined within the first few minutes of arriving at your domain. Site visitors analyze and judge whether or not a website is worth their time within seconds. Nailing the introduction from the first splash screen determines whether you’re appealing to a potential brand advocate or winding up with a higher bounce rate.
Good Impressions Means Higher Audience Retention
Once those initial moments where a new user visits your site, visitors are left with some options. These options may include:
- Leaving your site for a competitor’s
- Mindlessly scrolling through your site with minimal interaction
- Remaining on and interacting with your site
Creating incentive for visitors to stay on your website creates opportunities for closed sales and audience outreach. Like we said before, good first impressions go a long way. So long as your traffic stays on your site, the chances that they’ll be inclined to learn about your business and become a customer continually rises with each passing moment. A well designed, aesthetically pleasing website prolongs those moments. The best option is the third.
Better SEO Growth Strategies
Every aspect of your website lends itself to optimizing your SEO organic growth strategies. The elements, content, design practices, and site layout influence how readily Google’s crawl bots will be attracted to your website. Digital strategy is in constant evolution, and conforming to those standards means understanding how you publish site content in a way that attracts users and catches Google’s search algorithm’s attention.
Poorly designed websites are sketchy. Broken links, cluttered UX/UI, outdated designs, and other issues convey that your brand isn’t trustworthy. Site interactions shouldn’t come with baggage attached, and if your online presence isn’t up to snuff, your audience will have no issue leaving it behind. A modern site keeps audience interest piqued. Building trust with the help of web design services from LaunchDM in Shamokin, PA, results in an online presence that’s professional, responsive, and authentic. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.