Replicating the shopping experience between a physical location and an online site isn’t seamless. The strategies themselves take different approaches, using solutions explicitly intended for different environments, behaviors, and audiences. How your company envisions its online space needs to be distinctive, appealing to customers in ways that are only possible through what eCommerce platforms can offer. Getting from point A to point B in that regard can be challenging. A failing site represents something fundamentally ineffective within your domain’s framework. With the help of qualified eCommerce developers in Scranton, PA, like LaunchDM, optimizing eCommerce site performance is feasible and cost-effective.
An in-depth analysis of what is and isn’t working about your site is the first step in compiling a diagnosis. What parts of your site experience the least amount of interaction? How is traffic being driven to your page? Is it easy to use and navigate? How streamlined is the overall user experience in finding relevant content and fulfilling individual goals? LaunchDM specializes in leveraging digital solutions to increase revenue, reduce costs, and improve efficiency. Determining how to empower your website to enhance its user-centric design and optimize site functions is what we do best.
How Do You Know Your Site Is Failing?
Websites are finely tuned machines where every article, link, and tab serves to keep the buyer’s journey on course. If your site isn’t easy to work with, then you’ve already lost a large portion of your user base. As sites continue to grow in sophistication, any that don’t adapt and take advantage of new resources, techniques, and strategies to optimize performance will be left in the dust. If the customer’s journey is so critical to your company’s bottom line, then you need to have a firm understanding of why your site isn’t working as intended in the first place.
Unresponsive Pages
Your traffic will not be restricted to a single device for accessing your site. Over half of all online traffic is mobile-based, meaning websites designed for desktop viewing will not be responsive to mobile devices. Creating a framework that incorporates mobile-first design principles allows your site to dynamically adjust to fit the proportions and limitations of multiple devices, broadening your potential user base.
High Bounce Rates
Visitors who visit and immediately leave your site have good reasons for doing so. However, these reasons come in a variety of forms. Unappealing site design, slow page loading speeds, rampant popups, poor SEO strategies, and a lack of relevant content are just a few reasons that influence how positively your site traffic responds to your site. Taking the time to optimize site functionality, emphasizing user-centric design helps give audiences a reason to stick around and explore.
An Outdated Design
Trends are fickle by nature. What looks like a well-designed aesthetic now will be dated in a few years. Given enough time, your site’s presence will fade from Google’s good graces. Keeping your site fresh, updated, and modern plays an essential role in rising in Google’s rankings and staying in good standing with audience preferences.
The list of reasons why sites fail goes on for far more reasons than we’ve listed here. With the help of LaunchDM, top eCommerce developers in Scranton, PA, your site can overcome these challenges and thrive. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
