WordPress is one of the most popular content management systems (CMS) on the market today. In fact, over 830 million websites use it to run their site – and this figure continues to rise. With its user-friendly interface, powerful features, and extensibility capabilities via plugins, WordPress has become an ideal CMS for businesses looking to create a website that’s secure, professionally designed, and easy to update. But in order to maximize these benefits, organizations need access to experienced WordPress developers in Radnor, PA.
LaunchDM is a full-service digital marketing and website development agency based in Reading, PA. Our team of WordPress experts has extensive experience working with this popular CMS, so you can rest assured that your website will be designed to optimize performance and usability. We have an in-depth knowledge of the platform’s features and functionality, allowing us to build sites that are customized, secure, and user-friendly. Our developers will work closely with your organization to create a website that meets all of your specific needs and preferences, fostering engagement and lead conversion in a design that scales with your growth.
Catering to the User
A site is successful if it does everything in its power to fulfill the user’s needs. At the end of your web development journey, you need a website that accomplishes this goal. You can have the most beautiful site that’s ever been created, but it won’t mean anything if it isn’t user-centric, mobile-friendly, or secure.
Everyone who visits your site comes with a purpose in mind. That purpose ranges from learning more about what you offer to finding a specific answer to a problem they’re having. Ideally, every visitor should leave your website feeling like they accomplished, learned, or received something useful. That’s the core of catering to the user: your website needs to get them from Point A to Point B in as streamlined a vehicle as possible.
Navigation
While you’re supposed to be convincing your audience to linger on your website as long as possible, you can’t do so at the expense of their overall experience. A visitor searching throughout your entire site architecture for a single piece of information may spend extra time on your site, but if it involves a frustrating amount of navigation through broken links, disorganized blog posts, or too few search criteria options, the sentiment will be a negative one. Navigation should be accurate and helpful, helping them find their way with ease.
Layout Design
You also need a web page layout that best serves your users. Your audience will appreciate having a website with pages that are easy to scan and digest, as opposed to ones filled with long blocks of text or overcrowded graphics. Concise content (that still manages to explain things thoroughly) combined with whitespace and an open design can help them digest the information without feeling overwhelmed.
Security
Finally, you need to make sure your website is secure – both for your user’s peace of mind and for the protection of your data. WordPress is a powerful CMS, however its security features are limited unless you install additional plugins or other measures to safeguard against malicious activity.
With LaunchDM as your WordPress developer in Radnor, PA, you can be sure that your website is built with the latest security protocols and industry standards to keep it safe from attack. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
