Have you ever visited a website that was difficult to navigate or ugly to look at? If so, you probably didn’t stick around for very long. In order to keep visitors on your website, it’s important to have a well-designed layout and an easy-to-use navigation system. And that’s just one aspect your site has to nail. Your website’s appearance must also be appealing if you want people to stick around. A poorly designed website can damage your business’ reputation and cause people to avoid doing business with you. Whether you’re looking to create a brand new site or need to polish up your current one, it may be time to look into a company providing services for web design in Progress, PA to take your online presence to the next level.
With years of real-world industry experience, the teams at LaunchDM know exactly how to hone in on your vision and transform it into an impactful online presence. We work closely with each client throughout the design process, from ideation to implementation, to ensure that the final product exceeds expectations. Our commitment to excellence has allowed us to build an impressive portfolio of successful projects and establish a reputation for unmatched quality. No matter the project, large or small, we’re determined to create beautiful, functional websites tailored to meet our clients’ unique needs, goals, and styles.
Web Design Best Practices
Obviously we won’t be able to cover all the best practices that a good web developer should make use of. When it comes to LaunchDM’s diverse teams of highly skilled professionals, making use of the latest web design best practices is a given. The result are websites that boast a higher degree of functionality, appeal, and traffic-driving qualities that enhance your overall online footprint, grow your bottom line, and optimize the buyer’s journey.
Complex web architecture does no one any favors. When a user encounters obtuse complexity on a web page, there will be very little interest in trying to find a way to navigate it successfully. Keep your site messages, elements, navigation, and content as straightforward as possible to reach the largest possible audience.
Visual hierarchies help guide the audience’s attention to prioritize your most important elements before others. Any given content block should be organized to gravitate attention to call to actions, newsletters, sign up sheets, contact information, offerings, sales, or any other vital focus pieces.
The goal of any site is to create as straight a line as possible between a visitor and the object of their interest. Navigation plays a critical role in that, giving your audience the tools, direction, and organization needed to easily move about your site without getting turned around, confused, or frustrated. Some key navigation tips include:
- Navigation at site footer
- Simple navigation at the top of your site
- Breadcrumbs on each page
- Search bar implementation
- Interlinking between pages
- Navigation maps
- And so on.
Your website should respond quickly and accurately across any and all devices. That means ensuring that your site is mobile-friendly, able to be used on handheld electronics such as smartphones or tablets without losing any usability or nuance. Users should always feel in control when visiting your website.
Web design in Progress, PA is best delivered through a company with demonstrated expertise and experience in the field. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.