Over 50 percent of the traffic your site will receive comes from mobile devices. As technology compacts into steadily more powerful handheld devices, the number of users that choose to interact with your site through their phones or tablets will grow. This presents an interesting dilemma, since in many cases sites are not designed for phone interfaces. Ten years ago it wouldn’t have been an issue, but the surge in mobile technology reliance has made it abundantly clear that mobile interfaces are vital for securing a large portion of your demographic. Taking a mobile-first approach to website design is best done with the help of a reliable WordPress Developer in Perkasie, PA.
Mobile-first design should be a given at this point, but in case your site isn’t already formatted for mobile users, now’s the time to make the change. LaunchDM has had considerable experience designing unique, user-friendly, appealing websites for our clients, all of which take a mobile-first approach. With a little consideration, your organization can increase conversion rates and expand your returning audience base, resulting in more traffic, more leads generated, and greater customer satisfaction.
So what parts of a website geared towards mobile devices are necessary? There are a lot of factors to consider: screen size, speed, responsiveness, compatibility, usability, and so on. Smartphones and tablets are simply handled differently than laptops and desktops, which require solutions geared toward streamlining the user’s interaction with your site elements.
Responsive Web Design
When you’re working with a site that isn’t coded for usage on a mobile device, their pages become compressed. Images take up space, text is too small, links aren’t easy to access, and navigating the site as a whole presents an unnecessary challenge. Mobile interactions, like panning, zooming, and scrolling, add a critical perspective for how users move around your webpages. The key here is to scale the browser-version of your site to a smaller screen while capitalizing on intuitive interaction.
Browser navigation provides a certain amount of leniency for where your content is placed. So long as it’s accessible and your design lends itself to streamlined navigation, you’ll set. Due to the restraints of mobile devices, your first step is to put your most important content as close to the forefront of your interface as possible. You shouldn’t be forcing mobile users to trek through link after link to reach their destination.
More than anything, the content-first approach is a hierarchy of information. What’s most important to your users? Removing clutter and distractions between traffic and their intended destination keeps your design centralized, compact, and progressive. The easier the usage, the better the experience, and by extension the likelihood of conversion increases.
Mobile users don’t have the luxury of easily processing all the available elements on a site’s page without it obfuscating their navigation. For secondary elements, you want to compile them in a dedicated navigation menu for easy access. These menus might include:
- Sidebar static
The most popular option for mobile devices is the hamburger menu, which collates pertinent page elements under a single recognizable access point.
Accessibility, navigation, responsiveness – the quintessential portions of mobile-first site design strategy always comes back to ease-of-access. Accommodating the mobile perspective relies on keeping in mind just how unique mobile technology usage is from traditional laptop models. If you need the assistance of qualified WordPress developers in Perkasie, PA to help design a mobile-friendly site, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.