Are you looking for a way to increase your business’s efficiency and unleash the true potential of your online store? There’s a chance that what’s holding you back is your ecommerce platform itself. Not every ecommerce service is equal, and what works for one business may not hold true for another. Going with the easiest option might simplify things for your business operations, but it comes at a cost as the service may not offer all the features you need to maximize your profits. It may be time to migrate to a new service, leveraging WooCommerce WordPress developers like LaunchDM near Pennsauken, NJ, to ensure you get the most out of your new platform.
Making this migration creates the opportunity to open up an entirely new range of tools for your customers as well as extended functions that will give you powerful insight into their activities on your website. When done right, this combination can be a major asset — but it requires skilled WooCommerce developers who understand WordPress and know how to get the most out of both platforms. LaunchDM has that expertise, and it’s why we offer industry-leading WooCommerce WordPress developer services capable of taking your ecommerce website to the next level.
Planning for Your Site Migration
Site migrations are opportunities for your company to gauge what aspects of your current business model are valuable and worth transferring over to your new domain and which are better left behind. While ecommerce migration is, in many cases, inevitable, picking apart the elements that made your previous site succeed versus what’s better left out is by no means an easy process. You have an entire catalog of site elements, tools, and features to migrate, including:
- Your product catalog, customer records, and invoices
- Any active coupons or promotions your customers are taking advantage of
- The website design itself, or any customizations you’ve made to it
- Any content that has been created by your customers, such as reviews or user-generated content
- Any third-party integrations you’ve set up, such as payment processing and shopping carts
- Security settings, such as SSL certificates and encryption protocols
- Website data, such as SEO rankings and analytics
- Other website settings, like redirects and canonical URLs
The complexity of this transfer runs the risk of losing things in the process, which could lead to lost customers, broken links, and other issues that will slow your business’s progress. Site migrations require extensive planning, consideration, and organization to ensure things go off without a hitch.
Build a Checklist
In order to ensure the smoothest transition possible, it’s important to build a checklist of everything you’ll need to get done prior to the migration that will ultimately streamline the customer’s journey. This list should encompass all aspects of your site that will need transferring, from your product catalog and technical settings to customer data and more. Some key points to consider include:
- Determining the right platform to migrate too
- Forecast the time and budget needed for the project
- Analyzing your current website to determine what needs to be moved
- Researching any new tools, plugins, or features that could be advantageous
- Optimizing your website’s SEO before, during and after the migration
- Testing the new environment to ensure everything is working correctly
These are just a few items to consider throughout the migration process. Working alongside WooCommerce WordPress developers in Pennsauken, NJ offers advice, insight, and assistance in ensuring your ecommerce migration goes smoothly. If you’re interested in partnering with LaunchDM, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
