How much importance do you currently place on the quality of your site content? Videos, articles, editorials, and other relevant material make up the bulk of your company’s information and educational outreach, populating your blog, product pages, and CRM with content pertinent to your business’ core services. At one time, your content library might have seemed to be nothing more than a way to fill up space and flesh out a barebones website. But with the proper growth strategies, it can be instrumental in revolutionizing your company’s placement on online search engine rankings. With the help of our dedicated web design services in Norristown, PA, curating a portfolio that makes the best use of niche keyword research for demonstrable results is within your grasp.
Thousands of companies sink a sizable portion of their budget into traditional marketing practices that cost more than the traffic they generate. By comparison, content marketing reduces your expenditures by over half while boasting up to a 300% increase in leads. LaunchDM can outfit your site with high-performance strategies designed to meet unique online demands, driving growth and traffic for your site while establishing a greater level of credibility for your brand.
What Is Content Marketing?
Content marketing leverages organic growth strategies by using site content to increase lead generation and sales growth. Virtually anything that constitutes educational, informative or entertaining merit can be classified as content that can be used for your content marketing initiatives. It’s an excellent way to provide your audience with relevant, high-value material, but it takes more than just a small collection of blog posts to make the most of content marketing.
You see, not only do you have to consistently deliver quality content that’s consistent with your brand and marketing goals, it has to leverage organic SEO growth strategies. And you have to have a lot of it. A handful of SEO-driven articles might make your site look better, but you’re not capturing the attention of the single demographic that matters most: Google.
When determining search engine rankings, Google uses bots that scour the internet and analyze the content for relevancy, quality, and diversity. There are specific goal posts your content marketing strategy has to hit for it to be effective, including:
- High-quality content
- An extensive library of content
- Unique articles composed of original, authentic writing
- SEO keywords
- Continual additions with monthly crawl pages
LaunchDM uses in-depth keyword analysis to discover high-value keyword phrases designed to attract your target audience. With our expertise, leveraging the cutting edge of digital innovation to grow your site’s online presence is both feasible and efficient.
Monthly Crawl Pages
The reason why content marketing works so well is the sheer amount of highly relevant, original content that populates your site. As Google scans your domain, and with the continual uploading of new SEO-centric crawl pages, the crawl bots that determine Google search rankings will revisit your site again and again. The more attention you receive from bots, the higher your ranking will rise.
What makes our company unique is that no other competitor uses the same practices to the same effect. Utilizing SEO-optimized content based on concrete data are the cornerstones of our organic growth strategies, tactics no other web design services in Norristown, PA compare with. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.