Over 60 million people have chosen WordPress to power the web presence, with over 455 million sites having been created using its platform as their base. WordPress is used by huge brands like The Guardian, Forbes, and The New York Times, as well as millions of small businesses and personal blogs looking to jumpstart their online careers. Strictly by the numbers, WordPress is one of the most popular CMS platforms on the internet. It’s no wonder that businesses are increasingly choosing WordPress for their websites – with its large user base, vast array of features and plugins, and ease of use, it’s hard to go wrong.
However, just because it’s accessible doesn’t guarantee any level of success. WordPress’ popularity is in no small part devoted to its entry-level ease-of-use, allowing virtually anyone to create a functional website with little to no coding experience. But what if you’re looking for more? WordPress is virtually limitless regarding what can be created through it, but those same parameters are as cloistering as they are freeing. With so much to choose from, creating the ideal site for your company can be a challenge in and of itself. Working with LaunchDM ensures you’ll receive a customized website that hits all your benchmarks, catering to your company’s needs and goals while enticing larger amounts of qualified traffic to visit your domain.
How to Attract and Retain Site Traffic
A consistent struggle for companies trying to adapt to the online environment is understanding how to attract and retain qualified, organic traffic. Despite how wonderful your company’s message or offerings are, there’s no value without an audience base that frequents your website and interacts with your brand.
Retaining traffic primarily revolves around true engagement with your audience. This concept applies to all platforms your brand has a presence in, including social media circuits and spaces where your content may be circulated. So long as you introduce compelling material that proactively invites visitors to participate in your offerings, you’ll eventually turn mere visitors into brand advocates. But how are you supposed to get them to arrive at your site in the first place?
SEO Site Optimization
Ranking high on Google’s search engine is a high priority for most companies. While it’s efficient, many organizations find that achieving SEO optimization is an elusive prospect. Thankfully, LaunchDM has developed our own unique strategies to drive organic growth through dependable SEO research and implementation. This primarily depends on the introduction of in-depth content marketing strategies that provide Google crawl bots with plenty of material engineered to drive up your SEO ranking.
Brands aren’t static entities anymore. Connecting with customers across the screen involves manufacturing a living, breathing persona according to your company’s goals and branding. Social media provides more than ample avenues for your company to execute meaningful community engagement and interaction.
Every page on your site should have links embedded that funnels traffic to delve deeper into your architecture. Internal links that organically and naturally incentivize visitors to continue from one block of content to another keeps visitors invested and continually reading high-value, relevant content pertaining to their goals and interests.
These are just a few choice examples of what our WordPress developers who serve Middletown, PA can do for your online presence. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.