Trade shows are an opportune time for your company to market itself in a rich, interactive, creatively engaging way. It’s a great way to make a stunning first impression in person with a large audience. But first you have to stand out from the rest of the booths. Partnering with a reputable graphic design company in Kutztown can help bring out the best qualities of your brand with inventive trade show graphics.
Salesforce. Carpenter. Circadia. What these three entities have in common is how they enlisted the assistance of LaunchDM to help design their unique trade show booths. Leveraging extensive resources fielded by an agile team of artistic graphic designers with decades of experience, we can help you promote your brand to be the most compelling booth out of all your competitors, stealing the limelight and retaining optimal attendee traffic.
Adding Value to Your Booth
Designing a trade show booth is an exciting opportunity to flex your creative muscles. Testing the limits and pushing your creative limits is encouraged; any less and your booth will blend into the rest of the booths surrounding you.
You’ve essentially got a three-second window of opportunity to convince a passing attendee to visit your booth. Trade shows are a current of motion, meaning if your station isn’t compelling it won’t draw traffic. Include intriguing, eye-catching elements to lure in a crowd. Some of these elements may include:
- Digital walls
- Flat panel touch displays
- Interactive kiosks
- Dynamic three-dimensional display formats
- Table-top displays
There are more options to choose from, but what we’re illustrating here is that you shouldn’t limit your vision. Double down on what makes your company’s trade show booth unique.
Designing a Compelling Display
What are the elements that help drive traffic and engagement with your brand? What can you do to capitalize on what distinguishes your company from the rest? Here are a few tips to help direct your design vision.
Know Your Company
Even if you personally don’t have a strong understanding of where to start with your booth, possessing an intimate knowledge of your brand is the best place to start. Do you have a bright or dark color scheme? Do you have a target age demographic? Does your product appeal to men, women, or both? Translating your brand to your booth provides a strong foundation for showcasing your company’s values, traits, and personalities.
This can range from utilizing touchscreens giving attendees control over how they view your brand to tactile models and products to work with. Appealing to the individual’s senses provides engagement and involves them with your company immediately through tangible means. Your booth should be entertaining to learn about.
Deliver Impactful Information and Messages
Utilizing an effective mixture of long-, medium-, and short-range graphics helps inform attendees while directing them to your booth. Once they’re at your booth, focus on the important aspects of your company to focus on conversions. Selling them in that three-second window means that, once they’ve decided to stop, sealing the deal with the valuable details through long-form texts, intricate graphics, and practical information on your company is paramount
LaunchDM is the best graphic design company in Kutztown to help you design your trade show booth. We take the time and consideration to learn about your company from your own teams, which allows us to apply that knowledge to building the perfect kiosk. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.