As a leading digital marketing agency, LaunchDM’s goal is to help you get results across all channels for your King of Prussia, PA business, and to accurately reflect your brand in the marketplace.
LaunchDM is an international creative digital marketing studio located in Reading, PA, that, for over 20 years, has been customizing search marketing plans that zero in on the uniqueness of each individual client.
There’s no one-size-fits-all strategy for digital marketing. Instead, we take a unique approach and offer a variety of innovative solutions, both online and offline, for marketing your business.
Frequently Asked Questions (FAQs) about Digital Marketing
What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
What is data-driven marketing?
Marketing needs to be data-driven to be effective. We don’t need to guess what people want; we just need to know where to look. When we understand the who, what, where, when, and why of how your target users respond to your marketing efforts, we can help you develop marketing campaigns that cater to their specific needs.
What is search engine marketing (SEM)?
Search engine marketing (or SEM) refers to the various strategies we use to increase the visibility of your business in search engine results. Those strategies include improving the design and structure of your website, search engine optimization (SEO), paid search (pay-per-click or PPC) management, conversion rate optimization (CRO), content marketing, link development, social media marketing (SMM), and more.
No single method is best. It depends entirely on your business goals. Different techniques used at different time in your campaign often produce the best results; e.g., we may recommend paid search if you have a new website or a time-sensitive promotion, while search engine optimization typically yields the best long-term benefits.
What is SEO?
SEO stands for search engine optimization. It’s the technique we use to help your business website become more visible in organic (unpaid) search results when users are searching for your brand, product, or service via search engines like Google, Bing, and Yahoo. When done well, SEO increases the quantity and quality of your traffic and improves your rankings so that potential customers who have a genuine interest in the products or services you offer can find you.
What is pay-per-click (PPC) advertising?
PPC stands for pay-per-click. It’s a way of getting some fast traffic to your website. Companies advertise in the sponsored listings of a search engine and pay a fee each time one of their ads is clicked. It can be a quick way to get some attention, but can be risky and expensive. With poor management, you can spend a fortune and end up with little to show for it.
What is conversion rate optimization (CRO)?
Today, 81% of people perform some type of online research before they make a large purchase. If only 2% of the visitors to your site are buying your product or signing up for your services, you are leaving money on the table. Conversion rate optimization (CRO) is a method of improving various elements of your digital property (like a website) to make it more visible and effective, and to convert more visitors into customers.
Get in touch with LaunchDM as you look for a capable digital marketing agency for your business in King of Prussia, PA. We can help you surge ahead of the competition.