One of the most important things for your brand to consider when maximizing your brand’s online visibility is to work with a search engine optimization company. With LaunchDM, the right SEO company near Dover, DE, your business can succeed in an increasingly digital landscape by optimizing your website so that it appears at the top of result pages on popular search engines such as Google or Bing. Not only does having an SEO-friendly website improve your organic web traffic and boost sales, but hiring a professional can also save time and effort compared with taking an in-house approach.
LaunchDM is the perfect SEO company for businesses in the Dover, DE, area. Our team of experienced marketers and technical experts know exactly how to optimize your website so you can reach the top of search engine result pages (SERPs). With our innovative strategies and proven track record of success, LaunchDM is the premier solution for increasing organic web traffic leads and raising your bottom line.
What Are Common SEO Mistakes?
We have a lot of content on the best practices, strategies, and tactics you can employ to improve your SEO compliance, but what’s not quite often discussed are mistakes made in your SEO campaigns. While SEO is commonly relegated to site content, since they have an intrinsic relationship, it’s important to remember that your site in its entirety influences your SEO ranking. Everything, from the content you publish to the layout and structure of your web pages, contributes to your online visibility and relevancy.
Slow Site Speed
Your SEO ranking will inevitably drop if your pages don’t immediately load for your users. Janky load times put visitors off and will lead them to abandon your pages. Make sure your site is optimized for maximum speed, as search engine algorithms rely on user experience metrics to determine where you appear in SERPs.
Improper Site Structuring
For a website to properly reach its target audience, it needs to be structured correctly with all the tools at your disposal. Using heading tags, alt attributes, and other HTML elements can help search engine crawlers identify your content. In addition to this, you should also consider how user-friendly your website is set up so that visitors can easily navigate around it.
Lack of Location-Specific Pages
You’ve got your content, great. But if you’re looking to increase your visibility in a specific area, such as Dover, DE, then you should create location-specific pages. This will allow search engine algorithms to identify that your business is in this location and rank it more favorably for local searches. If a customer in Dover is interested in a particular set of services, such as gardening resources, they may search for “Dover gardening resources”. If you don’t have location-specific pages, then your brand won’t feature in these searches.
Broken Links, Images, and Videos
While this one may seem obvious, it’s important to regularly check for broken or dead links on your website. Not only does this make your page look unprofessional, but search engine algorithms can identify when pages contain these elements and will rank them lower in SERPs.
LaunchDM has extensive experience utilizing industry-leading SEO tactics, meaning that not only do we exercise best practices, we know what to avoid as well. Our expertise in all things SEO allows us to serve as one of the best SEO companies near Dover, DE, and our results speak for themselves. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.