As intuitive as some content management systems may be for implementing infrastructure changes and improvements, site design is far from being an amateur’s job. WordPress has the limitless capability to provide you with the room for expansion and improvement by your own dictation, but saying that and doing it are two different things. To model your website into an image you see fit to represent your brand, you need a WordPress developer in Blandon, PA, such as LaunchDM, to lend their expertise for your sake.
Being able to seamlessly integrate your chosen eCommerce platform into a WordPress site is already a hefty advantage, but in many cases that’s just the first step. Creating a storefront that effectively generates organic traffic, converts new prospects into brand advocates, optimizes site workflow and responsiveness, and so on are… well, overwhelming if you aren’t equipped for it. Thankfully, LaunchDM has all the experience and resources needed to help you realize your ideal website.
Using WordPress to Improve Your Site
The trouble with being given so much leeway to align your site with your business goals means you can easily get swept away by the expanse of choices laid out before you. If you don’t possess the critical eye needed to differentiate what your company needs versus what acts as dead weight, the volume of choice can be suffocating.
Let LaunchDM handle the complicated stuff. We’re going to give you a rundown on some fundamental practices that can incentivize increased engagement, return customers, and ROI for your site with WordPress.
Clean Out Your Site
The longer you use your site, the more applications, themes, plugins, and features will build up after disuse. Long-term use begets clutter, and the more you acquire the larger the impact it has on your site as a whole.
Going through and systematically removing the aspects of your site that you don’t use anymore both decreases the likelihood of security vulnerabilities being exploited and improves your site’s performance. The less dead weight you have lying around your website, gathering dust and having no real purpose in being there, the more effective and responsive it becomes.
This applies to your database as well. Files have a tendency of cropping up, and not even for maintaining a paper trail. Plugins can help flush out your WordPress database for optimal performance.
Pay Attention to Security
As soon as your company falls victim to a data breach, reclaiming that level of trust and reliability you had with your customers is hard to win back. Monitoring your system and creating a backup just in case of emergency are crucial steps in creating a safe atmosphere for your users. Other methods of focusing on security concerns include:
- Removing old installations of WordPress from your hosting account
- Creating strong passwords
- Implement security plugins
- Restrict default admin access
Increase Site Speed
Caching your information, compressing large images, cleaning out your database and unused plugins, and streamlining code within your site leads to larger conversion rates. Users hate waiting for pages to load, even if it takes a second. Having a faster site directly lends itself to supporting your business through repeat customers who would otherwise be unwilling to stay with a slower website.
These are only a few examples of what a WordPress developer in Blandon, PA can provide for your company in terms of growth, accessibility, effectiveness, and efficiency. Even a small improvement in performance can make an impact on your ROI. If you’re interested in partnering with LaunchDM, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.