What visitors remember most about your website won’t be the abundance of offerings available through your online retail space. It won’t be the deluge of sales and deals plastered across your front page, and it won’t be your detailed history and long list of vendors and partners you’ve worked with before. Visitors tend to care about the experience more than the offerings. If the user experience is unsatisfactory, then all other points are moot. Outsourcing your web design services in Phoenixville, PA, to a developer that provides reliable, constructive infrastructural planning, implementation, and deployment can afford you the traffic retention rates that seem to elude your site.
Site architecture is a complex entity composed of multiple layers, elements, and architectural design features. Synergistic design, however, emphasizes the importance of usability. How easily can users get from point A to point B? Are they able to find the relevant articles that interest them? Can they always navigate their way back to the front page? Maintaining site flow and structure while enabling visitors to easily and quickly find what they need are core elements of a well-designed website. LaunchDM believes in using the skill sets of creative designers in tandem with web developers to create unique sites that embrace compelling UI/UX design and offer maximum usability for your average user.
What Is UI/UX?
UI (User Interface) exemplifies the purely aesthetic elements of your site design that users interact with. Buttons, images, icons, sounds, and other features organize and determine the overall layout of your site. UX (User Experience) focuses on the experience that users will have while interacting with your website. Functionality, responsiveness, clarity, and other aspects are molded by how positive, negative, or otherwise ambivalent interactivity is with your website.
While two different concepts, there’s next to no extricating UI/UX from each other. How well your UI is implemented directly affects UX quality, and vice versa, making them mutually depend on each other to achieve optimal performance. UI governs how appealing your layout is, while UX determines how your site functions while in use.
Prioritizing Intuitive Design
Every member of your audience visits your site with pre-existing expectations for how it should function. Ensuring you’re able to live up to the demands of your user base across multiple platforms, from mobile screens to desktops, requires special care and attention to address appropriately. Pushing intuitive design as the core strategy for website design helps unify user interactions and experiences across any medium, giving you the best access to the most significant demographic possible.
By definition, intuitive design essentially means that any aspect of your site that users interact with needs to be inherently understood and effective. Responsive designs are integral for ensuring that your pages load quickly and appropriately, while the navigation should be simple and straightforward. Your site elements, ranging from how your layout leads the user’s eyes to the essential parts of the page to the visual legibility of your content, need to come from the same place: making interaction easy for your visitors.
Leveraging an attractive site aesthetic in conjunction with streamlined functionality should make every interaction painless and enjoyable. Our teams are dedicated to providing quality web design services in Phoenixville, PA, that emphasize the best aspects your company offers while seamlessly guiding traffic to their destination. No friction, no hassle, and no clunky site architecture involved. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.