Professional web design requires a powerful combination of technical expertise and artistic aptitude. From analyzing the requirements for your Boyertown, PA site, to planning, developing and supporting it, LaunchDM builds fast, secure, and easy-to-manage websites for businesses around the globe that will rejuvenate your brand and help you meet your marketing goals.
LaunchDM is a creative digital marketing studio that has served global clients since 1997 (before Google was born!). We combine strategy, technology, advertising and creative ideas to serve an ever-growing range of businesses and organizations, each with its own unique style.
As a small and agile creative team of exquisite designers, professional developers, and strategic marketers, our independence enables us to embrace a wide range of creative work, while offering an accessibility that larger firms can’t provide.
Defining Your Brand
Defining your brand can be complex. Your brand is your promise to your customer. It lets them know what they can expect from your products and services, and differentiates you from your competitors.
Think about the qualities you want them to associate with your company. Does your logo convey the right message? Are you communicating in the right voice? Customers won’t come back if you don’t deliver on your brand promise.
It’s important not to choose a design for your site based solely on what you like or what your designer likes. When customers arrive on your site, they should have an instant understanding of who you are and what you do. LaunchDM’s designers will analyze data in the planning stages to find out how your customers use your site and what they want and will design accordingly.
The web design process has several components, but the bottom line is usability. User experience design is about addressing the needs of your users to give them an interface that’s comfortable and maybe even fun to use. This includes aesthetic design elements, page placement, functionality, logical page structures and much more.
People are busy these days. They want to visit your site, quickly find the product they need, click on the product and buy the product. They don’t want to waste precious time reading detailed instructions about how to buy the product. A site that’s easy to use is good for your visitors, and what’s good for your visitors is great for your business. If they don’t enjoy the time they spend on your site, they won’t be back or refer you to anyone else.
At LaunchDM, we will identify your target audience, find out what they’re looking for, and create a design they will find appealing, but one that also offers high-quality content, functions perfectly, and is accessible from a variety of browsers, platforms and devices. The websites we build have stunning visuals, but we consider the design as just one component of a well-thought-out plan for your site.
The LaunchDM web design team is experienced in all of the latest and best web technologies. We can help you decide if something is or is not a good fit for your Boyertown, PA business. Get in touch with us today; we love a good challenge!
