Blog - Page 3 of 22

What is Content Marketing?

Content Marketing. It’s everywhere. Almost every business today is using it. This new form of marketing is driving massive growth, expanding new business models, and getting bigger by the minute. What exactly is it? Content Marketing is a strategy used to increase lead generation and sales growth using new media platforms. By creating unique material,… READ MORE

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Lead Gen for SaaS Companies

Is generating stronger B2B leads part of your marketing strategy? The first month of the year is a great time to reevaluate your SaaS strategy. A great strategy generates quality leads; a poor strategy generates the wrong leads. Time spent chasing the wrong leads is better invested in optimizing SaaS so it will result in… READ MORE

What will digital marketing look like in 2018?

85% of digital transformations fail. How can you get digital right in 2018? According to a study conducted by 3M, the human brain processes visual content and imagery 60,000 times faster than text. In 2018, forward thinking business trends cite sales and marketing alignment as one of the most critical directives this year. What Digital… READ MORE

Defining True Engagement

What exactly is engagement? In a recent public announcement, Facebook announced that it will implement stricter policies for pages that “systematically and repeatedly use engagement bait to artificially gain reach.” This means that their new algorithm will demote clickbait (i.e.: posts which fish for likes, shares, and comments.) Facebook define’s anything that encourages interactions that… READ MORE

Is your website secure?

Advancements in technology and e-commerce are developing at a thriving pace. Technological ubiquity has dramatically transformed shopping, banking, and even socializing, however, this increasing interconnectedness carries new vulnerability to threats and attacks. Even the most reputed industry leaders (Equifax Credit Reporting Agency, Whole Foods Market, and even Yahoo) have been compromised. With the tremendous amount… READ MORE

The ROI of Social Media

Social media ROI Although social media has been around for about a decade now, it’s a topic that so many businesses still struggle with. First and foremost, everything you do online has to be grounded in an assessment of not only the financial implications, but whether it aligns with your values and brings you closer… READ MORE