What new trends are changing the way you market?
An effective marketing system that produces results is the foundation of digital business today, and integration with your CRM (Customer Relationship Management) platform to organize that system and strategy is ultimately what determines success with lead generation in any type of business or industry. But how does this new approach actively benefit your company? We’ve gathered a list of what we consider the most vital considerations.
Aligning Your Strategies
Your business has invested in customer-relationship management software (such as Salesforce) and marketing-automation software (such as Hubspot) so you can track your buyer’s behavior. But what good are these two robust platforms in managing your marketing and sales process if they aren’t working together?
We know the key to successful deployment of digital marketing campaigns it to identify leads and prospects at various stages of their journey and then carefully and strategically position them into a well-crafted funnel that serves their needs in a way that makes them feel like you are not selling to them, but rather, you are solving their problem with your product or service.
The Hubspot marketing platform gathers information on how consumers search, behave, and fulfill their needs while interacting with your business digitally, then helps automate the follow up process with smart and contextual triggers. This well defined technique integrates strategically with many different platforms, including the Salesforce CRM, so that your team can easily identify marketing-qualified leads (MQL), follow up, close deals, and set a project into motion. When implemented properly, the integration of the two platforms allows you to break down the barrier between your marketing and sales teams.
Although customization is often not required, connecting the two platforms without disrupting your team can be complex. As a SalesForce Partner, our team at LaunchDM has engineered a development process that streamlines this integration for businesses of all sizes.
We understand both the front-end sales & marketing process as well as the back-end development protocols of Salesforce better than anyone in the industry, and we apply this knowledge to map your unique instance of Salesforce to your instance of Hubspot properly and efficiently.
A small investment into this integration can yield impressive results by capturing a sharper glimpse of your consumer’s journey, predicting upcoming trends based on past consumer behaviors, and allowing you to easily determine which products and services deserve promotion and diversification and which ones your business should discontinue.
Streamline Your Technique
LinkedIn’s analysis of CRM portrays having a well defined CRM as one of the best ways to stop losing leads and continue attending to current clients. The analysis also shows sales teams who use CRMs in real-time can foster more prospect and customer relationships in a more accessible time frame and with better organization. Attention to the growth of customer service is a constant necessity for businesses, SalesForce and Hubspot work in harmony to improve your process and streamline your technique. This ultimately yields clearer, cross-department data sharing and superior team performance, regardless of specific department goals.
The integration between HubSpot and Salesforce is a logical progression from your marketing database to your sales database, with data moving seamlessly between the two. Why not leverage HubSpot’s intelligence data so that your Sales reps can be at the top of their game? The key to your growth and success is just a click away! Get more insights from our digital marketing blog delivered straight to your inbox.