Tastes change. That can be said about any aspect of human culture. Popular foods change, fashion trends change, home aesthetics change, pop culture evolves, so on and so forth. The global populace is bound by continuously shifting preferences, meaning websites that were in fashion ten years ago may look a bit dated now. Why do you think monolithic sites like YouTube, Facebook, and Google renovate their appearance occasionally? Staying relevant means updating your domain to reflect fresh aesthetics and implementing new features to create a whole new look. Thanks to the efforts of the right web design services in Emmaus, PA, redesigning your site for modern audiences can be easier than ever.
Suffice it to say, LaunchDM has had more than our fair share of experience renovating websites for our clients. Whether you’re interested in a simple remodeling to bring a new perspective to your aesthetics or a complete redesign that alters your site framework from the bottom up, our teams possess the technical skill and creative vision to see your project through for maximum results. Our in-depth collaborative approach ensures your teams are never left out of the loop, keeping your brand’s image and preferences in the driver’s seat.
Why Are You Renovating Your Site?
Renovation is an opportunity to optimize your site in ways you couldn’t before. You have access to years of site performance data and analytics, painting a clearer picture of what was and wasn’t working. Site structure can be rebuilt to be more intuitive. Your appearance can be updated to be more appealing, and nitty-gritty details that might have flown initially under your radar can be addressed appropriately. Redesigning your site needs time-intensive planning to get right. LaunchDM will still be available with stellar web design services to ensure execution and deployment goes off without a hitch.
Integration of New UX Practices
The core principles and technologies that guided your first site iteration have changed in the time since. These changes are slow to occur, but it’s painfully obvious that your site’s functionality and appearance have become somewhat outdated in a few years. A site redesign presents an opportunity to implement new UX frameworks, optimizing site functionality to account for audience needs and expectations more easily.
Adapting to Audience Behavior
Nothing stays the same forever, certainly not your target audience. Consumer demand has the propensity to shift based on trends, preferences, and other seemingly arbitrary factors. Given enough time, your domain won’t have a structure that aligns with what your consumers need from your brand.
Conforming to Brand Updates
A brand that stays static for decades is a brand that’s not making waves. Disrupting the flow and staying relevant means your company changes as well. Some changes might be:
- Mission statement
- Ownership
- Offerings
- Leadership
- Persona
Working these new developments into your old site might have been too challenging to do smoothly, and it would certainly lack the gravitas or impact needed to make an announcement meaningful.
Change in any form is frightening, especially if you’ve grown comfortable in your skin. The site that’s served you well for so long will eventually lose its luster, and from there, you lose traffic, leads, conversions, and relevancy. The right web design services in Emmaus, PA, can give you that competitive advantage once again. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
