Every so often in a company’s lifecycle, there’ll come a time where their website needs a fresh coat of paint. It’s part of the natural course of tastes of changing artistic and architectural mediums. Your original site layout might seem to work fine, but how can it be improved? Can it be more visually appealing, accessible, streamlined, or intuitive for your audience? Our WordPress developers in Wyomissing, PA are there to work with your teams to design an all-encompassing website renovation plan.
Ultimately, the most important part of a website redesign is the planning stage. Once you’re underway, making last minute changes can be unfeasible, either due to the amount of work already done or the associated cost blowing out your opportunity to make the necessary additions for your site. LaunchDM’s talented workforce of architects, engineers, and technicians are there to collaborate with your teams to ensure every base is covered before breaking ground.
Ensuring Your Redesign Pays Off
The nightmare scenario is putting in all the time, effort, and money to redesign your entire site’s persona, only for it to fail spectacularly due to poor planning, insight, design, function, interfaces, and so on so forth. Preparing for a website redesign is critical for aligning achievable objectives with a functional strategic plan of action. From there you’ll have a concept of how long the redesign will take, its consistent sitewide aesthetic, and what type of content will be generated and featured.
Redesign is delicate work. By tinkering with the UX structure for new features and modules, changing your site’s appearance, and reorganizing your content structure and focus, there’s a chance the final product won’t live up to expectations. LaunchDM has an eye for details and a proven track record for redesigning websites, optimizing functionality with clear positive growth following completion.
Fundamentally, the most likely reason why you’re going through with a redesign in the first place is because your site isn’t pulling the organic traffic it needs for conversion. Your audience is your key focal point for this. You need to know your audience, how they interact with your site, what content they prefer, what about the site appeals to them, and what parts push them away.
Prioritizing Valuable Content
Site analytics tell you a lot about where your site finds its success. Site redesigns shouldn’t come from a “start from scratch” perspective, but rather selecting which sections of your site thrive and then capitalizing on them. Valuable content balances on a combination of two factors: traffic and conversions.
- High traffic, high conversions
- Low traffic, high conversions
- High traffic, low conversions
- Low traffic, low conversions
The more conversions you have, the more effective that particular content is. By implementing LaunchDM’s organic SEO-driven growth strategies, you can invest in high-value pages and replicate them for broader sitewide use.
Understand Your Site’s Shortcomings
What aspects of your site layout are creating barriers for your users? Intuitive design helps alleviate common hurdles your audience might encounter with sites, such as lack of responsiveness, non-contrasting colors, poorly structured images and links, and a lack of relevant information. Our years of website development experience helps LaunchDM construct a site that proactively engages with your consumer base.
Take your site redesign one step at a time. The more you understand about your audience’s expectations and behavior, the easier a WordPress developer in Wyomissing, PA can focus your new site’s aesthetic and design around those factors. Call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.