Only one website can hold the #1 spot in the search results, so how can your business in Wyomissing, PA hope to get found online? This is where Search Engine Optimization (SEO) and LaunchDM come in.
LaunchDM, established in 1997, is an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to help businesses reach customers through web, mobile & branding solutions.
Our proven SEO protocols combine strategic on-site techniques with exclusive off-site methods, and we can honestly say that our unique approach consistently delivers high placement in the search engines to meet the marketing strategies of our clients.
Those clients include Sweet Street Desserts, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world), Omni Cable, and Salesforce, to name just a few.
How SEO Has Changed
First, the Internet itself has changed. Just 10 years ago, there were about 75,000,000 websites in existence. Today, there are 1,956,564,000 (see internetlivestats.com).
In the old days, it was enough to find a group of “golden” keywords that were guaranteed to drive a lot of traffic to your site. Today, the competition is too great. If your business sells a product like “fishing gear”, for example, a quick Google search will show you there are 458,000,000 websites competing for that search phrase.
Another change is how people search. Instead of using just two or three keywords, they are using what is called “natural language search” to find what they need faster. In other words, instead of searching for “New Jersey eye doctor” and weeding through results that may or may not be relevant, a Google searcher might ask “How do I find an eye doctor in Newark who does cataract surgery?”
This is happening because searchers are using tools on their mobile devices to speak rather than type their search inquiries. It’s great for searchers because, by providing more detail, they find what they want faster. But it’s also great for your business. If you are a Newark cataract surgeon, more relevant phrases will bring you traffic from people who want exactly what you are selling.
Check out the difference in the Google search results:
- New Jersey eye doctor = 26,300,000 results
- Newark eye doctor = 5,630,000 results
- Newark eye doctor who does cataract surgery = 239,000 results
LaunchDM has an in-house team with extensive expertise in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. If you are considering an online advertising Pay-Per-Click (PPC) campaign or you need to have your mobile site SEO-optimized, we’re here to help.
Of course, the work isn’t over when you reach the top of the search results. To stay there, you’ll have to provide value to searchers with a steady flow of fresh content and online interaction. We can also help you implement a strategy to maintain your great rankings!
Consider the expert team at LaunchDM for your SEO work, and your Wyomissing, PA business can begin to reap the rewards. Call us today at (610) 898-1330 for a free consultation!