LaunchDM has a deep understanding of SEO and can successfully guide your business in Wyomissing, PA through the digital landscape and help keep it at the front of the pack.
LaunchDM is an award-winning international creative digital marketing studio that, since 1992, has been customizing search marketing plans that focus on the uniqueness of each individual client’s business.
What is SEO?
Search Engine Optimization, or SEO, is a component of Search Engine Marketing (SEM). The technique incorporates keyword phrases that are relevant to your products and services into your website content, advertising, marketing collateral, social media posts, and everything else you publish online, to help visitors find you on the Web.
When Google (and other search engines) finds those keyword phrases on your site, it analyzes the content and evaluates links you have earned from relevant, high-quality sites and other factors to determine if you may be an “authority” in your industry or niche.
If your site has been properly optimized for search engines, Google will reward you with a promotion to the top of its search results. When people search for products or services like yours, they are more likely to see your company listed before they find your competitors.
How We Approach SEO
Have you ever analyzed your target audience to understand what they’re looking for? The tried-and-true techniques of LaunchDM’s business intelligence analysts will help you get to know them better and actively engage with them.
We take a holistic approach to SEO because there are many more factors than just keywords that cause your site to rank well in Google. To rank well – now and in the future – you’ll need a well-thought-out strategy and an experienced digital agency like LaunchDM with the knowledge to get good results.
Our proven SEO techniques are designed to deliver consistent high-quality web traffic that meets our clients’ business needs. Careful execution is our solution. Overdo it and your site could be penalized. Do too little, and potential customers won’t be able to find you on the Web.
At LaunchDM, we have a passion for imagining, designing, and building exactly the types of websites our clients need to connect with their customers, and we have the tools and expertise to make your brand look good on the Web.
One key element of your success will be to have a “responsive” web design. It gives users a good experience regardless of the device, platform, or browser they use to access your site. Considering the fact that a huge number of users today are visiting you from their smartphones and tablets, you’ll want to be sure that your business shows up high in mobile search.
The results of a great user experience and SEO that is properly done can be long-lasting, but you shouldn’t stop once you achieve top rankings. To stay there, you’ll need to constantly optimize your content to maintain and improve it. Your competitors will be constantly attacking your top positions to get a bigger share of business in your industry. If you sit back and allow it to happen, you’ll just be giving business away.
SEO can have a very positive impact on your business, but you’ll need a professional search marketing firm that understands how to increase the organic traffic coming to your site and improve conversions. At LaunchDM, we offer a variety of innovative solutions.