Full-Scale Digital Marketing is Multi-Faceted
Digital Marketing isn’t just one thing. It is a website, SEO, social media, paid media, analytics, and much, much more. By engaging in a full-scale digital marketing campaign you are building a brand and interacting with your customers across many channels.
Gain a Better Understanding of your Sales Funnel
Digital marketing allows you to track your customers and their interactions with your marketing touch points at every stage of the sales funnel. Through a digital marketing campaign you can better understand what part of your marketing works, what part doesn’t, and how to increase your rate of customer acquisition.
Increase Your Marketing ROI
As you gain a better understanding of how your customers interact with your marketing touch points you will be able to better optimize your offerings and tailor your customer interactions so that you aren’t spending money on marketing that doesn’t work.
Large Potential Audience
MobileStatistics.com reports that, “the average person spends 90 mins a day on their phone.” With the increase in mobile and handheld devices, and the time people spend on their devices, digital marketing will help your marketing create a lot of impressions.
High Return on Purchasing Impressions
The CPM for digital marketing is very competitively priced compared to other media costs. If CPM is an important metric to your overall marketing strategy, digital marketing and its associated channels definitely deserve a spot in your marketing toolbox.
Target Customer Segments More Efficiently
Digital Marketing allows you to easily track and create marketing materials for every one of your customer segments, as outlined in your customer profiles. Thus, you can ensure that each message you send or ad you place has the highest probability of reaching its desired target.
Round Out Your Marketing Channels
Radio, direct mailings, and other more traditional forms of media are not replaced by digital marketing. Digital marketing works with other marketing channels to make them more effective.
Solidify Your Brand Message
By rounding out your marketing channels and adding a digital element you’re ensuring that your customers are receiving the same quality message about your brand on every front.
Do you need help?
The scope of Marketing has changed over the past few years. Our creative agency has evolved into one of the most successful agencies in the Greater Philadelphia area. We work with everyone from CMOs to entire corporate marketing departments to help guide their digital marketing efforts. Click below to download our FREE Checklist that will help you take an inventory of your online marketing goals. We hope you’ll choose LaunchDM as your Agency of Record to help align your online goals and deploy a successful digital marketing strategy that will increase leads and grow your business.