Websites need intuitive design, making them easy to use for even individuals without extensive experience using the internet. Acclimating your website design to appeal to the lowest common denominator is harder than it seems. Without the right training, site designers will make it intuitive for them, not for the audience. Web design services from LaunchDM in Weigelstown, PA can set your domain on the path to success, incorporating critical intuitive design philosophies to make your website amenable, interactive, and appealing to the largest margin possible.
User-centric design continues to be one of the driving philosophies behind site overhauls, redesigns, and practices. After all, any traffic that finds that your site is nigh unusable won’t be inclined to interact with your services, content, or information on any level.
Work under the assumption that any traffic that hits your landing page has zero knowledge about your company, its services, its history, and how to find what they need on your pages. How do you design an experience that streamlines the journey, guiding new visitors through the important, relevant aspects of your site in a way that’s accessible and easy to understand? LaunchDM knows how critical intuitive design is for site function and impact, which is why exemplary UI/UX work is one of our core service offerings.
What Makes a Site Intuitive?
When something is intuitive, there should be little to no acknowledgement of the core structures of site functionality between how a user perceives it and how they understand its various interactions. In simpler terms, there should be an overlap between the site knowledge point and the visitor’s knowledge point. If the two points are identical, the user already knows how to get the most out of your site. If there’s a distance between those two points, your site design should bridge the gap through tips and instructions to naturally train the user how to navigate your site.
In both instances the visitor will never think to themselves, “This site is hard to use.” Everything is fluid, seamless, and lends itself to the ease-of-use concept. An intuitive site plan has several areas of focus to achieve this effect, including:
- Responsive design
- Organized architecture
- Content that guides the user experience
- Seamless navigation
- Study of user behavior and interactions
- Site analytics and market research
There are no inconsequential site elements. The cohesive design of your site means everything included serves a purpose to assist traffic in using your website.
Understanding What Users Want
Time and time again, the entire intuitive design process will come back to the same concept: what do your users want out of your site? There will be a never ending parade of answers to that question, which gives web developers room to adapt your site to changing audience expectations, preferences, and behaviors.
At the end of the day, there’s never going to be a concrete solution for a premiere user-centric site design. You can follow the steps, study the behaviors, and concentrate site functionality to the broad demographic, but intuitive design rests solely on whether or not the user feels that it’s intuitive. All you can do is create a site with good intentions to follow through on that feeling.
As important as it is, ensuring your site is intuitive design compliant can be daunting. Leveraging LaunchDM’s web design services in Weigelstown, PA can take some of the pressure off. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.