The growing pains of building an ecommerce company are simultaneously necessary and inconvenient. Ensuring your site infrastructure is equipped to scale with company growth takes a lot of forethought, which oftentimes leads companies to opt for inelastic ecommerce platforms incapable of keeping pace with their development. The sentimentality of sticking with the platform that your company is familiar with will not outweigh the need for expansion and the capacity to keep company operations streamlined, frictionless, and efficient. An ecommerce platform that’s no longer able to support your daily operations means that it’s time for your company to migrate to one that can. In order to find where your new home might be, it’s best to consult with WooCommerce developers in Upper Darby, PA first.
Site migration is a sensitive process that deserves the attention and skills of a company specializing in transferring a site’s data and infrastructure from one ecommerce platform to another. LaunchDM is well acquainted with converting ecommerce sites to WooCommerce, moving your most important data while trimming unnecessary aspects for more efficient operations. Our modus operandi is based on collaboration, keeping your teams clued into the transfer process to account for every detail, number, and program. With our team at the helm, you’ll be able to rest easy knowing that your site migration project is in good hands.
Avoiding Common Site Migration Mistakes
There are a lot of moving parts that go on within a site migration, more than we can list in a single comprehensive article. Our team of experts at LaunchDM will work with you, hand-in-hand, to ensure that all your bases are covered prior to kicking the full-scale migration project off into high gear. The best thing to do is to stay educated and on-top of the project to ensure you don’t fall into any pitfalls along the way that could compromise the success of your transfer.
Poorly Executed Strategy
Deciding on your milestones and goal posts is a sure-fire way to keep track of your progress and ensure you’re staying the course throughout the migration process. What you want to avoid is settling on lofty and unreasonable goals in the first place. Every objective should be measurable and quantitative, focusing on actionable and concrete expectations for realistic progress. Shooting for too high a bar can easily backfire.
Poorly Planned Migration
Which aspects of your site are moving? Are you leaving data behind? Which components should be moved first? Keeping your migration plan organized is what allows for a frictionless migration in the first place. Factor in for the unexpected and ensure that the platform you’re moving to is prepared to handle the new infrastructure. Failure to effectively plan out your migration will lead to severe headaches down the line.
Misaligned SEO Strategies
A big worry that companies have during a migratory period is the impact it will have on their SEO standing. It makes a lot of sense, but so long as you’re consulting with the right developers, your SEO ranking and digital strategy won’t be impacted by your move. There are steps to take to ensure your company retains its SEO ranking, such as site indexing, retaining links, migrating content, site crawling, and so on.
LaunchDM is the ideal WooCommerce developer in Upper Darby, PA to keep your ecommerce migration on track. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
