Small businesses often lack the manpower and budget to fully take advantage of digital marketing opportunities. As a result, smaller businesses often find their digital marketing efforts underdeliver, missing out on audience engagement and more closed deals as a result. That’s where a digital marketing agency in Upper Darby, PA can help. An agency can develop a comprehensive strategy that takes into account your unique business goals and helps you reach your target audience online. By outsourcing your digital marketing to an agency, you can focus on running your business while they handle creating and executing effective online campaigns.
As important as your digital marketing initiatives are, they aren’t necessarily an aspect of your company’s core deliverables. They work as an extension of your brand’s outreach as a foundational brick in your company’s infrastructure and online presence, certainly, but they’re also ancillary to the products, services, and exports you’re responsible for. Letting LaunchDM take the wheel for your organization’s digital marketing program helps centralize business-critical operations and delegate projects evenly for maximum efficiency without compromising productivity.
SEO Isn’t Like it Once Was
The early 2010’s saw the rise of SEO as a viable and primal channel for companies to get their name out on search engines to a larger demographic. The original premise was pretty simple and easy to understand: include keywords frequently used by your target audience within your content to show up higher on search engines like Google and capture their attention. 90% of internet traffic will never go beyond the first page of search results, making those top slots a valuable commodity for enterprises to occupy.
Then what happened? Well, it became a saturation game. By flooding content with massive amounts of buzzwords inundated across every page, article, and header, SEO was less about targeted marketing and more about churning out as much subpar content that technically hit the bullet points for a successful SEO campaign. These strategies were trying to subvert Google’s search engine algorithm to come out on top, resulting in a lot of unhelpful content cluttering up niche spaces. It was hard for smaller companies in regions like Delaware County to outcompete those with the money to burn.
Was SEO effective? Sure. Did it benefit the target audience in any meaningful way? Not really. Then SEO evolved.
Since then, Google has updated their crawl bots and search engine algorithm to differentiate between mass-produced low-quality material and original content. Companies can’t churn out the same level of content farming material on a massive scale because the algorithm would penalize their search engine rankings. Rather, SEO became more focused on the quality of content and less about the frequency of keywords within it. In short, your company’s website needs to have more valuable information for your target audience and a better user experience overall in order to show up higher on search results pages.
And that’s where LaunchDM comes into play as a digital marketing agency in Upper Darby, PA. Our team has a deep understanding of SEO principles and how Google’s algorithm operates, utilizing custom-created keyword analysis tools designed to mimic and predict the algorithm’s changes. We bring creativity and originality to the table when approaching content creation for our clients, ensuring not only higher search engine rankings but also greater value for your target audience. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.