The best way to walk a cobblestone path is to know which stones to step on. Designing a logo follows a similar thought pattern; the best logos are designed with the best practices, techniques, and visual choices. Knowing what to do right gets you to the finish line, but it’s important that you don’t let your view get narrowed by focusing on what you should do. Creating exemplary logo designs for Sinking Spring, PA companies is also about knowing what not to do.
For all the carefully selecting colors, the finely designed lines, and provocative imagery chosen to represent your company, the final product can still be short of its full potential because of a mistake. That’s why LaunchDM makes logo design a process, combing through iteration after iteration until all parties arrive at a product they’re proud of. Nonetheless, for maintaining a professional reputation and streamlining the design process, always do your utmost to avoid pitfalls.
Avoiding Common Mistakes
A customer’s first glance at your logo provides them with keen insights into the personality, makeup, and purpose of your organization. Images are capable of portraying massive amounts of concentrated information, even if the viewer is consciously unaware of most of it. You can cleverly interlay messages through shading and negative space, reference your company’s history, clue your customer’s into what industry you specialize in, and so on.
They’ll also catch onto the mistakes. Even for all the effort a different logo design company puts into their work, there’s still a chance a blundered logo makes it through to the final cut. LaunchDM has had extraordinary success in our branding initiatives because we pay close attention to every detail of our work, rooting out mistakes before they ever become a problem. Graphic design, after all, has been one of our strengths before websites even existed.
So what mistakes should you watch out for?
- Busy logo
- Bad fonts
- Too minimalistic
- Non-vector designs
- Clashing color schemes
Busy Logo
Throwing too much into your logo sows confusion and creates a dense image that fails in conveying any meaningful message. You want to be simplistic, communicating key points about your company without overloading the viewer and losing meaning.
Bad Fonts
Depending on your choice, you may wind up looking amateurish with your font. Conveying your company’s personality is key, but going over the top or choosing illegible writing sacrifices comprehension for little reward.
Too Minimalistic
While you want a simple design, not including enough can also lead to confusion. Not including enough information, or relying on the audience to fill in the blanks, fails to capture the meaning of your company.
Non-Vector Designs
Logos must be mathematically precise. Symmetry and consistency across any medium means that you need a vector design program to ensure every aspect of your logo is congruent and retains clarity.
Clashing Color Schemes
Color theory helps establish personality, which is why your colors have to complement each other. Clashing colors are garish and tend to drive customers away, reflecting poorly on your company.
These are only a few key mistakes to avoid. Knowing how to identify your mistakes is just as important as possessing an encyclopedic knowledge of graphic design techniques. LaunchDM has the capacity and know-how to provide exemplary logo designs to Sinking Spring, PA companies, providing you with top quality brand imagery at an affordable price. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
