Whether you plan to handle the long-haul work on your own or require the services of a managed IT service provider, you’ll need the help of dedicated eCommerce developers in the Shiloh, PA area, like LaunchDM, to bring your site to its optimal condition.
Just having an active eCommerce website doesn’t necessarily mean that you’re guaranteed an influx of organic traffic. The threads of an effective online presence are numerous and complex, requiring a number of separate measures, initiatives, tools, plans, and tactics working in sync to accomplish a unified objective. Your work isn’t finished once your domain is up and running – there’s frontend and backend to maintain, updates to follow up on, SEO organic growth strategies to implement, and so on.
If you have an existing website that needs an overhaul, or if you’re interested in creating a brand-new domain from the ground up, LaunchDM has the personnel, expertise, and resources for curating custom-built websites. You’ve got a persona to maintain, and your audience needs an intuitive website that’s both seamlessly functional and boasts an appealing aesthetic. You’ll find more than your fair share of developers able to deliver one, but not both. Merging creative and technical skill sets for a final product that benefits from the best of both is a signature offering available only with LaunchDM.
What Does a Failing Site Look Like?
Seeing a site failure happen is easy. Understanding why it’s happening is another thing entirely. There are dozens and dozens of different factors that impact why a site fails in the same way that they impact why they succeed. Not all changes should be implemented, and gaps within your strategy that go unaddressed can have dire consequences the longer they persist.
Discovering what techniques actively contribute to your organization’s growth, such as mastery of marketing attribution or SEO-driven strategies, is important, but it’s just as important to understand how you’re being your own worst enemy. What is currently active within your company’s strategy that’s putting the brakes on progress?
Choosing the Wrong Platform
Picking the first hosting platform that seems to fit your bill is a rash and risky decision. You need to take time to fully measure and compare platforms before arriving at a final decision, otherwise you may find that the available tool sets, templates, applications, plugins, and other support features don’t align with what your site needs to thrive.
No one should ever feel lost when interacting with your site. Being able to navigate through intuitive understanding of how sites should function is a standard to be held in every website. That means your audience should be able to find the quickest route to the information they’re looking for, pertinent service and product info, and the ability to quickly return to your homepage among other key navigation practices.
Bad Copy and Design
Your site content and overall structure are why people are there in the first place. An eCommerce domain cannot subsist on products alone – they should feel that there’s more value to what you offer and are given a reason to explore and interact. A lack of quality content and overall design is the quickest way to lose traffic.
These are only a few examples of poor site development. LaunchDM’s eCommerce developers in the Shiloh, PA area can pair you with a domain that implements tested features, practices, and strategies for optimal growth. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.