Does your website show up on the 2nd page of a Google search? If so, then you’re in for some bad news. According to a popular study as reported by DigitalSynopsis.com, “95% of all search traffic,” never makes it past page 1 of their search results.
With this in mind, it might be in your best interest to take the advice of business thought leader W. Chan Kim who pointed out in an interview with Forbes that you can increase your chances of success by moving, “from red oceans of bloody competition to blue oceans of profitable growth.” How is this done in the world of search engine optimization? Through keyword research.
Suppose 1,000 people a month search Google for, “Best Dallas Ramen”. If you’re on the 2nd page of this search, and only 5% of search traffic even makes it to you, then your search keywords are earning you a possible 50 impressions a month.
Through Keyword Research, however, you might find a less popular Google search for, “Dallas Noodle Shop,” performed 500 times a month. While optimizing your websites and online content for these keywords might not seem like a productive use of your time, the “bluer ocean,” of this less competitive phrase could mean it is easier for you to get on the front page. And that could translate to direct results, because you are now potentially getting impressions from all of those 500 searches instead of only 50.
Thinking more strategically about SEO by performing keyword research can help you earn more impressions. With more impressions you can get more potential customers down your sales funnel. With more customer acquisitions you can increase your revenue streams and grow your company in the coming year.
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