When you’re ready to consider ethical, sustainable SEO strategies to increase traffic to your business in San Antonio, Texas, give LaunchDM a call. Our goal is to always keep our clients’ businesses at the front of the pack by delivering real results, such as increased market share, revenue and profits.
SEO can have a very positive effect on your business, but it’s important to choose a professional search marketing firm that understands how to increase the organic traffic coming to your site and improve conversions. At LaunchDM, we think it’s important to market your business in a variety of ways, both online and offline, and we offer many innovative solutions.
At LaunchDM, we are experts at SEO. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic in just one year. We have provided world class SEO services for companies as large as Giorgio Mushrooms, Sweet Street Desserts, US Boiler, Sovereign Bank / Banco Santander (one of the world’s largest banks), and Salesforce, just to name a few.
Why is SEO important?
With more than 93% of people using search engines to find information about brands and their products and services, it seems pretty obvious that search engine optimization may be important to help your business rank as high as possible for desired, relevant search queries. Here are a few other interesting statistics:
- Over 70% of users click on organic results
- 75% of people don’t click past the first page
- The top 5 results get about 75% of organic clicks
What this means is that you should never be satisfied with your website being one of many. Your goal should be to make it rank among the best. Properly executed SEO combined with a comprehensive Search Engine Marketing (SEM) strategy can maximize your site’s contribution to your marketing goals and your bottom line, increase the buzz for your brand, and attract and convert traffic with a variety of techniques.
If less-than-ethical SEO “experts” have tried to convince you that paying them $50 a month will result in top Google rankings for your site, it’s likely that they are snake oil salesmen and you will see few, if any, results. SEO takes effort and commitment; there is no easy solution.
Questions (and answers) about SEO
- Won’t Google find my website anyway?
Google indexes over 46 billion webpages. Each time a user searches for a specific phrase, such as “search engine optimization,” an army of computers finds all of the indexed pages that contain the phrase and attempts to evaluate them, sort them, and return the pages they deem most relevant or valuable to you at the top of the list of search results. They do this by analyzing factors like the number of high-quality links pointing to your site, the amount of time users spend on your site, and the prominence of your company’s social media profile. If you don’t invest in making it easier for search engines to evaluate your site and recognize it as an “authority” in your industry or niche, how likely do you really think it is that they will find your site among billions of other pages on the Web?
- Why does SEO have to be ongoing?
Even if your site was lucky enough to attain a top ranking, your organic search traffic can fall over time if your efforts are not ongoing. Why? Some of those high-quality links to your site may no longer exist (we call this “link rot”), search engines constantly update the complex algorithms that determine what results they should return, and new pages are published every day that may contain fresh information that causes them to outrank yours. To stay ahead of the competition, it’s crucial to stay on top of these factors and adapt to algorithmic changes. A once-and-done effort will not provide lasting results.
- Isn’t SEO all about manipulation and tricks?
Absolutely not. In fact, Google has made drastic changes to their algorithms to help them recognize manipulative tactics (Black Hat SEO). If you engage in them, your site will be penalized and possibly banned from Google entirely. Real search engine optimization organizes every part of your content and makes it easier to find, for search engines AND humans, and is the best way to ensure that your business can be found on the Web.
LaunchDM can help you craft an SEO strategy for your San Antonio-based business that improves your engagement with your audience and encourages them to convert into leads or sales. Call us today at (610) 898-1330 for a free consultation with our search engine marketing team.
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