One of the many reasons why WordPress Salesforce integration in Pottstown, PA are its multiple approaches to a joint platform. There’s not just one way to integrate these systems, and being afforded the opportunity to choose your own method provides you with the leniency to find the one that best fits your companies needs and restraints.
Helping you find the right solution for integrating your WordPress site with Salesforce is LaunchDM’s bread and butter. The right integration process, the right plugins, the best advice given from a company that personally works with Salesforce’s internal team of experts – the odds are stacked in your favor. The question is: what integration methods are waiting for you to leverage?
Choosing Between Integration Methods
So why do you have so many options to choose from? Primarily, you’re left with such a wide selection due to the inherent customizability of both platforms. WordPress empowers web designers to create their ideal website, complete with a modular design for shifting applicable plugins in and out. For Salesforce, the potential for managing your customer relations effectively through a variety of means: contact management, analytics, opportunity and user tracking, customer engagement tools, and so on.
By their natures, these two systems are complementary for each other, making it easier for your internal teams to accomplish their goals and projects with limited strain. By further investing in our Salesforce services, you’re provided with extra support for optimizing your site infrastructure with in-depth expertise and real-world experience.
Zapier is a bridge-building WordPress plugin. That is to say, it specializes in creating connections between systems and applications, forming a channel for communication, data transfer, and task automation. It stands as one of the most useful plugins to use for WordPress and Salesforce integration, as it actualizes further connection with other plugins with Salesforce such as WPForms, Gravity Forms, and more. Enabling your site to easily include dozens of essential applications you need can’t be understated.
Taking an intuitive drag-and-drop approach to site integration, WPForms provides your WordPress site with a wide selection of forms. Interacting with your site requires users to submit information, from email addresses to names, which is then stored within your database. Providing a variety of forms ensures that any and all relevant data can be collected and immediately stored with your Salesforce platform, improving lead generation for email marketing campaigns, promotions, advertisements, and newsletter campaigns.
Lead generation is the first step toward converting visitors to clients. By understanding your audience – what they want, what they’re interested in, their online habits and expectations – you can design targeted campaigns at their demographics. WordPress Leads is a free CRM plugin that captures, analyzes, and stores user traffic on your site for later use. Collecting as much information as you can about how people use your site lends itself to optimizing marketing practices, allowing you to cater more easily to your audience.
Keep in mind that these just happen to be a few of the integration methods available. With any research, you’re bound to find hundreds of competing options, leaving you with a variety of choices that can be overwhelming if you’re unsure what you’re looking for. Using LaunchDM for WordPress Salesforce integration in Pottstown, PA takes some of that pressure off your back. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.