LaunchDM worked with an exciting project to enhance the web presence of a start-up company based out of San Diego, Ca., called Katherine Cosmetics. LaunchDM worked very closely with founder Katherine “Annie” Finch. After spending 23 years in the cosmetic business and reaching the top-level executive posts with Estée Lauder, she built Katherine Cosmetics.
LaunchDM designed and programed the Katherine Cosmetics eCommerce website, as well as several other offline marketing materials including email template designs to help boost both brand awareness and sales. The brand brings women over 40 a go-to collection of 5 luxury travel-friendly products that make up the everyday collection; lip shimmers, glow sticks for cheeks, concealer, eyeliner and mascara… all inspired by the lives of 4 generations of Katherine’s.